TJJD - Creative Media Designer II - Digital Media Specialist - (AUS)

Performs complex (journey-level) graphic and multimedia design work. The Digital Media Specialist supports the agency’s communication efforts by managing and owning social media channels, creating and publishing digital content, assisting with writing agency communications materials, and helping with the development of public awareness and employee engagement campaigns. This position is a key role in telling TJJD’s story, highlighting agency initiatives, supporting internal and external communications efforts, and helping ensure consistent messaging across digital platforms. This role works closely with the team, using tools like Microsoft 365, Hootsuite, Envato, and Mailchimp to collaborate on digital content., Lead and maintain TJJD’s social media strategy and manage associated accounts including Instagram, Facebook, and LinkedIn to tell agency stories.

Plan, develop, schedule, publish, and monitor social media content.

In partnership with existing staff, create engaging captions, posts, and content aligned with agency goals and brand standards.

Monitor social media activity and assist in responding to comments, messages, and inquiries as appropriate.

Track engagement metrics and provide basic reporting on social media performance.

Anticipate content needs and facilitate content asks as needed with facility partners.

Content Development:

Write and edit a variety of communications materials, including:

• Blog posts
• Feature stories
• News articles
• Agency updates
• Legislative and policy-related communications
• Graphic and Website Content
• Recruitment promotional materials

Assist with content planning and editorial calendar management.

Conduct interviews and gather information from staff and stakeholders to develop written content.

Communications Support:

Assist the Communications Manager in developing and executing communications campaigns and initiatives.

Support agency events, announcements, awareness campaigns, and employee engagement efforts.

Help ensure consistency of messaging and branding across communications channels.

Collaborate with communications team, agency divisions, and subject matter experts to develop content that informs and engages key audiences.

Digital Content Coordination:

Maintain and organize digital content assets.

Assist with website updates and content management activities.

Coordinate content production timelines and ensure deadlines are met.

Support the creation of graphics, visuals, and multimedia content as needed.

Performs a variety of related duties not listed, to be determined and assigned as needed.

Performs all duties in compliance with agency safety policies and procedures:

• Reports safety hazards and corrects hazards when possible.
• Completes required documentation in the event of an accident/injury within requested time frames.

Attends work on a regular and predictable schedule in accordance with agency attendance and leave policies.

Will be required to travel up to 25% of the time.

Actively embody and support the Texas Model by demonstrating its core values in daily tasks and interactions with others.

Bachelor’s degree with major coursework in Communications, Public Relations, Journalism, Marketing, Digital Media, or a related field. Strong written and verbal communication skills. Demonstrated ability to write clearly, accurately, and effectively for various audiences. Proficiency in major social media platforms and best practices. Strong attention to detail and proofreading skills. Manage multiple projects and deadlines simultaneously. Proficiency with Microsoft Office applications, including Word, PowerPoint, and Outlook., High School diploma or equivalent. Four years full-time wage-earning experience in Communications, Public Relations, Journalism, Marketing, Digital Media, or a related field. Strong written and verbal communication skills. Demonstrated ability to write clearly, accurately, and effectively for various audiences. Proficiency in major social media platforms and best practices. Strong attention to detail and proofreading skills. Manage multiple projects and deadlines simultaneously. Proficiency with Microsoft Office applications, including Word, PowerPoint, and Outlook., * Two (2) or more years of internship or professional experience in communications, public relations, journalism, marketing, or social media.

• Experience managing social media accounts or creating digital content.
• Familiarity with social media scheduling and analytics tools such as Hootsuite.
• Experience writing articles, blogs, newsletters, or other published content.
• Basic graphic design experience using Adobe Creative Suite.
• Photography or video editing experience.

Experience and Education Substitutions:

One year of appropriate experience may substitute for one year of college (30 course hours) on a year for year basis.

Completed course hours of undergraduate study may substitute for up to four years of experience on a basis of 30 course hours for one year of experience.

Completed course hours of graduate study may substitute for up to two years of experience on a basis of 12 graduate course hours for one year of experience.

Experience requirements may be satisfied by the prorated part-time equivalent.

Note: Any degree, diploma, high school equivalent, or course hours required to meet minimum qualifications must be from an accredited educational institution.

Knowledge/Skills/Abilities

• Two (2) or more years of internship or professional experience in communications, public relations, journalism, marketing, or social media.
• Experience managing social media accounts or creating digital content.
• Familiarity with social media scheduling and analytics tools such as Hootsuite.
• Experience writing articles, blogs, newsletters, or other published content.
• Basic graphic design experience using Adobe Creative Suite.
• Photography or video editing experience.

Experience and Education Substitutions:

One year of appropriate experience may substitute for one year of college (30 course hours) on a year for year basis.

Completed course hours of undergraduate study may substitute for up to four years of experience on a basis of 30 course hours for one year of experience.

Completed course hours of graduate study may substitute for up to two years of experience on a basis of 12 graduate course hours for one year of experience.

Experience requirements may be satisfied by the prorated part-time equivalent.

Note: Any degree, diploma, high school equivalent, or course hours required to meet minimum qualifications must be from an accredited educational institution.

Physical Requirements

The following physical demands and working conditions are representative of those encountered and/or necessary for the employee to successfully perform the essential functions of this job. Reasonable accommodations will be made to enable individuals with disabilities to perform the essential functions.

Analyzing

Alphabetizing

Ability to communicate effectively, orally and in writing

Ability to see

Ability to hear (with or without aid)

Ability to perform tactile discernment

Heavy lifting, up to 25 lbs.

Heavy carrying, up to 25 lbs.

Pulling

Prolonged sitting

Repeated bending

Identify colors

Depth perception

Operate motor equipment

Reaching above shoulder, Candidates must be eligible to work in the United States without requiring sponsorship.

State of Texas Benefits and Retirement Information can be found at https://www.ers.texas.gov. Benefits include: Retirement plan, paid group health & life insurance for employee, paid holidays, paid vacation leave, paid sick leave, longevity pay, educational assistance program, employee assistance program. Optional add-on benefits include: Dental, Vision, Optional Life Insurance, Voluntary AD&D Insurance, Dependent Health & Life insurance, Health & Dependent care flexible spending accounts, etc. Additionally, certain designated positions are eligible for hazardous duty pay, and career ladder advancements.