CRM Specialist

We are seeking a dynamic and highly skilled CRM Specialist to join our innovative marketing team. In this role, you will be at the forefront of developing and executing data-driven customer relationship management strategies that drive engagement, nurture leads, and optimize marketing performance across multiple channels. Your expertise in marketing automation tools, data analytics, and cross-functional collaboration will empower us to deliver personalized experiences that elevate our brand presence and accelerate growth. This paid position offers an exciting opportunity to leverage your technical proficiency and strategic mindset in a fast-paced digital marketing environment., * Design, implement, and optimize multichannel marketing campaigns using platforms such as gohighlevel, ai agents, Pipedrive, and HubSpot to enhance lead generation and customer engagement.

• Manage email marketing campaigns from setup to execution, including segmentation, automation, testing, and performance analysis to maximize open rates and conversions.
• Utilize data analytics tools like Google Analytics, SQL, and web analytics reporting to monitor digital marketing performance metrics and derive actionable insights for continuous improvement.
• Develop and maintain customer segmentation strategies based on product market segmentation data to ensure targeted messaging across email campaigns and digital channels.
• Collaborate with cross-functional teams including sales, product management, and creative teams to align marketing initiatives with business objectives and ensure seamless campaign execution.
• Implement marketing automation tools and attribution modeling techniques to streamline workflows, improve campaign efficiency, and accurately measure ROI.
• Conduct ongoing analysis of demand generation marketing efforts to identify opportunities for growth and optimize the customer journey through effective lead nurturing strategies.

• Proven experience with CRM systems such as Pipedrive (including Salesforce Marketing Cloud), Eloqua, Pardot, or similar platforms.
• Strong technical skills in HTML, CSS, JavaScript, and familiarity with implementing marketing automation tools.
• Demonstrated expertise in email campaign management, lead segmentation, digital marketing performance monitoring, and web analytics reporting.
• Proficiency in data analysis using SQL or other data analytics tools to interpret complex datasets and inform strategic decisions.
• Solid understanding of multichannel marketing strategies including email marketing software, digital campaign setup, demand generation marketing, and B2B marketing practices.
• Excellent project management skills with the ability to coordinate multiple campaigns simultaneously while maintaining attention to detail.
• Effective communication skills with a collaborative mindset for working across diverse teams in a fast-paced environment.

Join us as a CRM Specialist if you’re passionate about leveraging technology and data analytics to craft compelling customer experiences that drive measurable results!