Social Media Specialist

You’ll be the voice of Ink’d online. Instagram, Facebook, LinkedIn, TikTok and everything else: the content, the calendar, the community and the paid ads. You’ll turn a busy print floor and a 10-year founder story into posts that get people to stop scrolling, and you’ll turn those posts into leads.

This is not a “schedule three posts a week” job. It’s for a hungry self-starter who wants to own a channel, ship fast, learn faster, and see their work show up in the pipeline. Early-career candidates are welcome. We care about drive and talent more than years on a résumé.

What you’ll do

Own the feeds. Plan and run the content calendar on Instagram, Facebook, LinkedIn and TikTok (X and YouTube too). Every channel gets its own voice, and all of it sounds like Ink’d.

Make the content. Shoot and edit short-form video and photos on the floor: presses running, kits getting packed, logos on Lululemon and Patagonia, finished drops landing. Write captions that sound like a person, not a promo catalog.

Run the ads. Build, launch and optimize paid social campaigns (Meta, plus LinkedIn as we grow) aimed at the people who buy merch: HR, people-ops, marketing and office leaders. Test, read the numbers, cut what’s not working and scale what is.

Tell the story. Turn Jay’s Blog, client wins, new-hire kits and seasonal drops into posts, reels and carousels.

Work LinkedIn. Grow the company page and help amplify the founder’s voice where our B2B buyers actually spend their time.

Listen and engage. Reply to comments and DMs, watch what competitors and the promo industry are doing, and spot trends early.

Measure everything. Track reach, engagement, traffic and leads with native analytics and Google Analytics. Report what worked, what didn’t, and what you’ll try next.

Keep it on-brand. Work with our team on messaging, client features, and protecting our reputation online.

What you bring

Real social media experience: a brand, a business, a club, a creator account, or your own feed with results you can show us.

A strong eye for short-form video and the ability to shoot and edit it yourself (CapCut, Premiere, Final Cut, or similar).

Tight, punchy writing. You can say it in five words when everyone else uses twenty.

Hands-on experience with Meta Ads Manager, or the drive to get great at it fast.

Comfort with numbers. You know what CTR, CPM and CPL mean and you care when they move.

Ownership. You see something that needs doing and you do it without being asked.

Speed and organization. You can juggle a calendar, a shoot and an ad test in the same week.

Nice to have

Adobe Creative Suite (Photoshop, Illustrator) and/or Canva

A scheduling tool such as Hootsuite, Buffer, Later or Meta Business Suite

LinkedIn Ads and B2B social experience

SEO basics and social listening tools

Experience working with influencers or creators

Some familiarity with apparel, merch, printing or e-commerce, or just a love for good gear

There’s a lot to film. Presses, embroidery, a million-plus items, and brands like Patagonia, Vuori and YETI coming off our floor.

Real people. A small, close team where everybody picks up the phone and owns the details.

Room to grow. We’re growing, and the right person can grow this role into more.

Ink’d Stores is an equal opportunity employer. We welcome applicants of all backgrounds.

Pay: $15.00 - $20.00 per hour

Expected hours: 40.0 per week

Benefits:

• Flexible schedule

Ink’d makes custom merch, from people who care.

We do custom apparel, company merch stores, and kits for brands like DoorDash and Crocs, plus 1,000+ companies, schools, and nonprofits. Everything gets spec’d, printed, packed, and shipped from our own floor in Massachusetts. We’ve printed more than a million items, we hit 99.8% of our dates, and every box ships with a handwritten note and a little duck.