E-Commerce Manager - CRO & Data Analytics

DYPER is seeking an experienced E-Commerce CRO & Data Analytics Manager to optimize our online customer experience, improve conversion rates, and accelerate growth across our subscription-based DTC business.

This is a highly hands-on position for someone who understands the mechanics of e-commerce, is comfortable working directly within multiple platforms, and knows how to turn data into actionable improvements.

The ideal candidate has direct experience in subscription-based consumer products, particularly businesses with recurring purchases and replenishment models. You understand the entire customer journey-from initial acquisition and conversion through subscription management, retention, and lifetime value.

This is not a role focused solely on developing strategies or managing outside resources. We need someone who enjoys being in the weeds: analyzing data, identifying problems, testing solutions, implementing improvements, and measuring results.

You will work closely with our leadership team, creative and marketing partners, and external technical resources to improve the performance of our e-commerce business., Conversion Rate Optimization & E-Commerce Performance

• Own and execute DYPER’s conversion rate optimization (CRO) initiatives across our DTC website and subscription customer journey.
• Identify opportunities to improve website conversion rates, subscription sign-ups, funnel performance, and customer experience.
• Develop, execute, and evaluate A/B testing and other experiments involving landing pages, product offers, imagery, messaging, calls to action, and subscription flows.
• Analyze customer behavior to identify friction points, abandoned purchases, and opportunities to improve conversion.
• Recommend and implement practical solutions that improve the customer experience and drive measurable business results.

Data Analytics & Performance Reporting

• Work directly with data from Shopify, SKIO, Klaviyo, Meta, Google, Amazon, and other e-commerce platforms.
• Consolidate information across platforms to evaluate customer acquisition, conversion, subscription performance, retention, and customer lifetime value (LTV).
• Build and maintain dashboards and reporting tools that provide clear visibility into business performance.
• Identify trends, performance gaps, and opportunities for improvement.
• Translate complex data into practical recommendations and clearly communicate findings to leadership.
• Monitor the impact of implemented changes and continuously refine strategies based on results.
• Subscription Growth & Customer Retention
• Analyze subscriber acquisition, onboarding, retention, and cancellation behavior.
• Identify opportunities to improve subscription conversion, reduce churn, and increase customer lifetime value.
• Evaluate subscription offers, customer incentives, and purchasing behavior to support profitable growth.
• Collaborate with the marketing and lifecycle teams to improve customer engagement and the overall subscription experience.
• Support improvements to subscription functionality, customer journeys, and user experience.

Cross-Functional Collaboration & Execution

• Partner closely with leadership, marketing, creative, UI/UX, and external development resources to execute initiatives.
• Work with technical partners to improve tracking, analytics accuracy, testing capabilities, and reporting.
• Take ownership of projects from initial analysis through implementation and follow-up.
• Prioritize initiatives based on business impact and available resources.
• Proactively identify challenges, recommend solutions, and take action without waiting for extensive direction.
• Remain flexible and willing to support related e-commerce initiatives as business needs evolve., Success in this role will be measured by your ability to deliver meaningful improvements in:
• Website and subscription conversion rates
• E-commerce funnel performance and customer experience
• Subscriber acquisition and retention
• Customer lifetime value and reduced churn
• Effectiveness of CRO testing and optimization initiatives
• Accuracy, accessibility, and usefulness of performance reporting
• Timely implementation of initiatives that support profitable growth

• 3-5+ years of hands-on e-commerce experience, preferably within a DTC consumer products business.
• Direct experience working with subscription-based e-commerce businesses and recurring revenue models.
• Strong working knowledge of Shopify and subscription platforms such as SKIO or Recharge.
• Experience with Klaviyo or comparable lifecycle marketing platforms.
• Demonstrated experience developing and executing CRO initiatives, A/B testing, and conversion optimization strategies.
• Strong analytical skills with the ability to work directly with data from multiple platforms, including Shopify, Meta, Google, and Amazon.
• Understanding of subscriber acquisition, conversion, retention, churn, and customer lifetime value.
• Ability to independently identify opportunities, develop solutions, execute improvements, and evaluate results.
• Strong organizational, communication, and problem-solving skills.
• Ability to work effectively in a small, fast-paced company where priorities may shift.

Preferred Qualifications

• Experience with consumer products involving frequent or recurring purchases, such as baby products, pet products, food, wellness, or other replenishment-based categories.
• Experience developing performance dashboards and improving data tracking and reporting.
• Experience collaborating with UI/UX designers, developers, and external marketing agencies.
• Familiarity with Amazon performance data and its relationship to broader DTC business performance.

What We’re Looking For

Beyond technical qualifications, we are looking for someone who will be successful in DYPER’s entrepreneurial environment.

You are someone who:

• Is hands-on and comfortable in the details. You enjoy doing the work, not just managing it.
• Is solution-oriented. You identify challenges, bring recommendations, and take ownership of getting things resolved.
• Takes initiative. You do not need a large team or multiple layers of management to move projects forward.
• Is analytical and results-driven. You use data to make decisions and measure success.
• Is adaptable. You are comfortable wearing multiple hats and adjusting priorities as the business evolves.
• Is collaborative and accountable. You communicate openly, follow through on commitments, and contribute to a positive team environment.
• Thinks strategically but executes tactically. You understand the bigger picture while remaining willing to handle the day-to-day work necessary to achieve results., * Do you have direct experience working for a subscription-based direct-to-consumer (DTC) e-commerce business?
• How many years of hands-on experience do you have working with Shopify?
• Have you personally developed, implemented, and analyzed conversation rate optimization (CRO) initiatives, including A/B testing?
• What subscription management platforms have you used?
• Do you have hands-on experience using Klaviyo for customer lifecycle marketing, segmentation, or retention initiatives?
• Have you personally analyzed and consolidated performance data from multiple e-commerce platforms, such as Shopify, Meta, Google Analytics, Amazon or Klaviyo?
• Are you able to work at our Chandler location 2-3 days per week?
• Are you seeking full-time employment?

Experience:

• e-commerce: 3 years (Required)

Work Location: Hybrid remote in Chandler, AZ 85225

About DYPER

DYPER is a mission-driven, Certified B Corporation specializing in premium, plant-based diapers and wipes designed with babies’ health, comfort, and sustainability in mind. Based in Chandler, Arizona, we serve customers nationwide through our direct-to-consumer (DTC) subscription business and major e-commerce channels, including Amazon.

As a growing company with fewer than 20 employees, we operate differently from large corporations. We are a collaborative, fast-moving team where every person makes a meaningful impact. Our leadership team is solution-oriented, values accountability, and believes that great ideas are only as valuable as the results they produce. We are looking for someone who thrives in that environment-someone who can think strategically, roll up their sleeves, dig into the details, and personally drive initiatives from concept through execution., This position requires working onsite at DYPER’s Chandler office 2-3 days per week, with the remaining workdays performed remotely. Candidates must reside within a reasonable commuting distance of Chandler and be available for in-person collaboration with leadership and team members.

Why Join DYPER?

At DYPER, you will have the opportunity to make a direct and visible impact on a growing, mission-driven brand. With fewer than 20 employees, we offer an environment where your ideas matter, your contributions are recognized, and you have the opportunity to work closely with leadership. If you are an experienced e-commerce professional who enjoys working in the details, turning data into action, and driving measurable results, we would welcome the opportunity to connect with you.

We offer competitive benefits - Health insurance with employer contributions; 401(k) with employer match; Unlimited PTO after the waiting period; Paid Holidays; Parental Leave; Hybrid

Pay: $85,000.00 - $110,000.00 per year, * 401(k)

• 401(k) matching
• Dental insurance
• Employee assistance program
• Employee discount
• Health insurance
• Paid time off
• Parental leave
• Vision insurance