SAP NS2 Senior Product Marketing Manager

The Senior Product Marketing Manager owns the product launch activities that transform a SAP Cloud Solution into a commercially viable, market-ready offering for the U.S. Public Sector market. They work at the intersection of product, sales, marketing, legal, and finance. They are accountable for ensuring that every stakeholder inside and outside the organization is informed, and ready to sell, buy, and support each solution from day one of launch., The Product Marketing Manager leads the commercialization strategy for every software solution which includes translating technical capability into a compelling market offering with a clear value proposition, defined target customer, and structured go-to-market plan.

• Develop and execute a comprehensive commercialization plan for each SAP solution including reviewing pricing and business contractual language.
• Develop and work with marketing on the launch communications plan for each solution which includes internal announcements, customer communications, partner notifications, press releases, and digital channel activations
• Manage the launch timeline and milestone tracking, maintaining visibility into launch readiness across all workstreams and escalating risks or blockers proactively
• Manage Competitive Intelligence to monitor analyze market trends (i.e. security compliances - CMMC, FedRAMP, DISA, etc.) across U.S. Public Sector and Defense Industry Base (DIB)
• Maintain up-to-date competitive intelligence and equip the sales team to win against key competitors
• Build or implement tools to optimize and manage the product launch process to support multiple launches concurrently

Must be a US Citizen; this position requires access to customer data. All internals must have Manager’s approval to transfer., * 10 years of product launch, product marketing, commercialization and cloud software experience in the government industry (SAP Solutions experience is a benefit: SAP Cloud ERP, Business Technology Platform, SAP AI solutions, or others.)

• Lead product launches and market activations in close collaboration with product management and demand generation teams
• Self-motivated, strong business acumen, good judgment, attention to detail, objectivity, and accountability
• Strong project management capability ability to manage multiple concurrent launch workstreams with competing timelines and cross-functional dependencies
• Strong writing and content development skills ability to produce high-quality, customer-facing collateral independently including one-pagers, decks, white papers, and case studies
• Knowledge of key AI tools for how AI can support our overall product launch strategy

Travel and Location:

• 15% travel is required
• Candidates who live within a commutable distance to Herndon, Virginia are preferred

At SAP, we keep it simple: you bring your best to us, and we’ll bring out the best in you. We’re builders touching over 20 industries and 80% of global commerce, and we need your unique talents to help shape what’s next. The work is challenging - but it matters. You’ll find a place where you can be yourself, prioritize your wellbeing, and truly belong. What’s in it for you? Constant learning, skill growth, great benefits, and a team that wants you to grow and succeed., SAP is the global market leader for business software and related services, and SAP National Security Services Inc.® (SAP NS2®) is an independent U.S. subsidiary, offering SAP solutions with specialized levels of security and support to meet the requirements of U.S. national security and critical infrastructure customers., SAP innovations help more than four hundred thousand customers worldwide work together more efficiently and use business insight more effectively. Originally known for leadership in enterprise resource planning (ERP) software, SAP has evolved to become a market leader in end-to-end business application software and related services for database, analytics, intelligent technologies, and experience management. As a cloud company with two hundred million users and more than one hundred thousand employees worldwide, we are purpose-driven and future-focused, with a highly collaborative team ethic and commitment to personal development. Whether connecting global industries, people, or platforms, we help ensure every challenge gets the solution it deserves. At SAP, you can bring out your best.

We win with inclusion

SAP’s culture of inclusion, focus on health and well-being, and flexible working models help ensure that everyone - regardless of background - feels included and can run at their best. At SAP, we believe we are made stronger by the unique capabilities and qualities that each person brings to our company, and we invest in our employees to inspire confidence and help everyone realize their full potential. We ultimately believe in unleashing all talent and creating a better world.