Social Media Specialist

We are seeking a dynamic and innovative Social Media Specialist to elevate our brand presence across digital platforms. In this role, you will craft compelling content, develop engaging campaigns, and analyze social media performance to connect with our audience authentically. Your expertise in social media management, content creation, and digital marketing analytics will drive brand awareness and foster meaningful relationships with our community. This paid position offers an exciting opportunity to shape our online voice and make a lasting impact in the digital landscape., * Develop and implement comprehensive social media strategies across multiple platforms, including Facebook, Instagram, Twitter, LinkedIn, TikTok and others.

• Create high-quality, engaging content tailored to each platform.
• Monitor social listening channels to gather insights on audience sentiment, trending topics, and competitor activity.
• Conduct keyword research and optimize content for SEO to enhance visibility in search results.
• Analyze social media metrics using Google Analytics and platform-specific analytics tools to measure campaign performance and inform future strategies.
• Collaborate with public relations teams to align messaging and manage online reputation effectively.
• Plan and execute paid advertising campaigns on Facebook Advertising and other platforms to boost reach and engagement.
• Engage actively with followers by responding to comments, messages, and inquiries to foster community relationships.
• Track digital marketing performance through media performance analytics and marketing online analytics tools to continually improve campaign effectiveness.

• Proficiency with social media platforms’ management tools such as Hootsuite, Buffer, or similar applications.
• Knowledge of SEO best practices, keyword research techniques, and web analytics including Google Analytics.
• Ability to craft compelling written content tailored for diverse audiences across multiple channels.
• Experience with social listening tools to monitor brand reputation and industry trends.
• Familiarity with paid advertising strategies on Facebook Advertising and other digital ad platforms.
• Excellent communication skills with a knack for relationship management both internally and externally.
• Ability to analyze data from various sources-social media analytics, marketing analytics-to derive actionable insights.
• Creative mindset with a passion for branding, photography, video editing, and media editing tools that enhance visual storytelling.

Join us as a Social Media Specialist if you’re eager to harness your creativity, analytical skills, and passion for digital marketing to make a vibrant impact! We’re dedicated to supporting your growth while offering a stimulating environment where your ideas can flourish-helping us connect authentically with our community every day!

Starts at $13 an hour plus commission based for posting, content management, pictures, videos and analytics. Performance based pay plan.