Social Media Specialist

Direct Flooring is Chattanooga’s Top Rated Flooring Store! We are currently in a GROWTH phase and we are seeking a dynamic and innovative Social Media Specialist to elevate our brand presence across digital platforms. In this role, you will craft compelling content, manage social media campaigns, and analyze performance metrics to engage audiences effectively. Your creative storytelling combined with strategic insights will drive brand awareness, foster community engagement, and support our overall marketing objectives. This paid position offers an exciting opportunity to influence our online voice and connect with diverse audiences worldwide., * Develop and implement comprehensive social media strategies aligned with marketing goals across platforms such as Facebook, Instagram, YouTube, Pinterest, and TikTok.

• Create engaging, high-quality content including text, images, videos, and graphics using tools like Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite.
• Manage daily social media activities using management tools like Hootsuite and Buffer to schedule posts, monitor engagement, and respond to audience interactions promptly.
• Conduct social listening to gather insights on brand perception, industry trends, and competitor activities to inform content creation and campaign adjustments.
• Analyze social media performance using analytics tools such as Google Analytics and platform-specific insights to measure reach, engagement, conversions, and ROI.
• Optimize content for SEO by integrating relevant keywords through keyword research and content writing best practices.
• Coordinate with public relations teams to ensure brand consistency and manage relationship building with influencers and media outlets.

• Proven experience in social media management with a strong portfolio demonstrating successful campaigns across multiple platforms.
• Proficiency in graphic design and media editing tools including Adobe Photoshop, Adobe Illustrator, and video editing software.
• Solid understanding of digital marketing performance monitoring through tools like Google Analytics and social media analytics platforms.
• Knowledge of social listening techniques and social media communication strategies to foster community engagement.
• Familiarity with Facebook Advertising campaigns and digital marketing analytics to track campaign effectiveness.
• Excellent content creation skills with a keen eye for proofreading and branding consistency.
• Ability to analyze marketing online analytics data to inform strategic decisions and optimize ongoing campaigns.

Join us as a Social Media Specialist if you’re passionate about storytelling through digital channels! Bring your creativity, analytical mindset, and enthusiasm for digital marketing performance monitoring to help us build meaningful connections with our audiences worldwide.