Paid Social Specialist - Meta & TikTok Ads

Drive qualified user acquisition and account scaling at a fast-growing Fintech scale-up by launching, managing and scaling high-volume performance marketing campaigns, primarily across Meta (Facebook & Instagram) and TikTok. Work closely with the Paid Media Manager to translate channel strategies into high-performing campaigns, optimize budgets, run creative tests and use data to support growth.

PRIMARY RESPONSIBILITIES

• Campaign Management & Scaling: Set up, launch and manage daily Paid Social campaigns across Meta Ads Manager and TikTok Ads Manager to drive qualified user acquisition and business growth.
• Collaboration & Strategy Alignment: Work with the Paid Media Manager and the broader Paid Media team to translate growth plans into actionable campaign structures and creative roadmaps.
• Budget Optimization: Monitor and manage high-volume daily and monthly ad spend, reallocating budgets in real time to maximize efficiency and achieve target CAC, CPL and ROAS.
• Data Analysis & Attribution: Track conversion funnels and campaign metrics using Google Analytics 4 (GA4) and Singular (MMP). Collaborate with Product Analytics to ensure accurate tracking, mobile app event attribution and post-click insights.
• Creative Testing Frameworks: Partner with Design and the Social Media Manager to implement systematic creative A/B testing (hooks, copy, formats and UGC), aligned with brand guidelines, and share actionable performance insights.
• Account Optimization: Apply vertical and horizontal scaling techniques, including bid strategies, CBO/ABO setups and audience segmentation, to expand account reach while maintaining efficiency.

KNOWLEDGE & SKILLS

• Hands-on expertise in Meta and TikTok campaign management, budget optimization and performance analysis.
• Hands-on experience with Google Analytics 4 (GA4) and Mobile Measurement Partners such as Singular or similar MMPs for mobile app tracking and attribution.
• Analytical mindset: ability to analyze performance datasets, interpret funnel metrics and make data-backed optimization decisions.
• Strong communication and cross-functional collaboration skills to work with media managers, creative teams, social media and data analysts.

PREFERRED QUALIFICATIONS & EXPERIENCE

• 2-4 years of experience managing paid social campaigns; experience with both Meta and TikTok is required.
• Proven track record of managing significant advertising budgets and successfully scaling campaign volumes.
• Experience in Fintech, App Growth or a fast-paced scale-up environment is preferred.
• Nice to have: working knowledge or prior experience with Google Ads (Search, Performance Max or App Campaigns).
• Nice to have: familiarity with financial product conversion funnels, user activation metrics or compliance considerations in fintech advertising.

BENEFITS

Private health and dental insurance

Freedom to work from home two days a week

Free fruit and snacks in the office

Team building activities and an international working environment

• Hands-on expertise in Meta and TikTok campaign management, budget optimization and performance analysis.
• Hands-on experience with Google Analytics 4 (GA4) and Mobile Measurement Partners such as Singular or similar MMPs for mobile app tracking and attribution.
• Analytical mindset: ability to analyze performance datasets, interpret funnel metrics and make data-backed optimization decisions.
• Strong communication and cross-functional collaboration skills to work with media managers, creative teams, social media and data analysts., * 2-4 years of experience managing paid social campaigns; experience with both Meta and TikTok is required.
• Proven track record of managing significant advertising budgets and successfully scaling campaign volumes.
• Experience in Fintech, App Growth or a fast-paced scale-up environment is preferred.
• Nice to have: working knowledge or prior experience with Google Ads (Search, Performance Max or App Campaigns).
• Nice to have: familiarity with financial product conversion funnels, user activation metrics or compliance considerations in fintech advertising.

Private health and dental insurance