Senior Analyst: Loyalty & CRM

The ideal candidate is curious, analytical, and creative. They excel at working with others, presenting insights clearly, and converting feedback into real program-level changes. This role relies heavily on using AI to supercharge your individual abilities, balance a diverse range of tasks, and facilitate project management. It’s an excellent fit for anyone building a foundation for future leadership in digital marketing, audience strategy, or data strategy.

This role reports to the Senior Director, Digital., Loyalty Program Management

• Manage day-to-day performance of JS Rewards, including the base program, exclusive member drops, challenges, and other engagement tactics
• Plan and execute individual rewards campaigns end to end, coordinating offer design, timelines, and communications across Supply Chain, Marketing, Product
• Forecast offer cost, redemption, and incremental lift to guide campaign decisions
• Track acquisition, engagement, and retention across the loyalty journey and recommend optimizations that improve frequency and lifetime value
• Monitor financial performance and suggest improvements where possible
• Review direct guest feedback, and in some cases interface with guests directly, to develop improvements to program mechanics

CRM and Customer Engagement

• Build and manage customer engagement campaigns in Braze across email, push, SMS, and in-app, partnering heavily with Brand Marketing
• Partner with Brand Marketing to test and launch campaigns, driving adoption of new and innovative features in the Braze platform where possible
• Own Braze setup and architecture, including the customer data and events feeding it, segmentation logic, and integrations with internal systems
• Develop customer segments and build targeted messaging across automated lifecycle journeys (e.g. win-back, lapsed, new)
• Develop increasingly effective, cross-channel engagement strategies driven by data-driven results
• Design and launch experimentation to measure incrementality

• Partner with Product to build loyalty and CRM features, write requirements, and test before launch

• Quarterback cross-functional initiatives across Marketing, Product, Tech, Finance, and Operations
• Build AI-powered and automated workflows to scale analysis and campaign production

• 3 to 5 years of experience in loyalty, CRM, lifecycle, or customer analytics; restaurant, retail, or consumer app experience a plus
• Hands-on technical experience configuring a CRM or loyalty platform (e.g., Braze), going beyond building campaigns to segmentation logic, triggers, and data integrations
• Experience with data analysis, particularly with direct consumer and transactional data
• Quick to learn new platforms with limited documentation
• Active user of AI tools (e.g., Claude) to automate and accelerate work
• Experience in presenting financials and evaluating tradeoffs such as offer cost vs. incremental lift
• Comfortable in a high-visibility role, presenting to senior leadership and negotiating timelines across departments, * Prior experience working with a loyalty program
• Experience setting up more complex agentic workflows or interfacing with agents across multiple systems
• Deep analytical experience, particularly around experimentation or segmentation
• Technical experience working with product teams on consumer-facing UI/UX
• Experience identifying KPIs or developing strategies to meet financial performance metrics

• $95,000 - $110,000/ annual salary plus eligibility for corporate bonus
• Paid Vacation, Holidays, and Sick Time
• Medical, Dental, and Vision Insurance
• Long Term Disability, Hospital Indemnity, Accidental Insurance
• 401K
• Employee Assistance Program
• Fitness Discounts (Planet Fitness and Crunch)
• Summer Fridays
• Pre-tax Benefits (Commuter Benefits and FSA)
• Free Just Salad while working