District Social Media Specialist

The District Social Media Specialist is the digital voice of the BGM Community School District. This role is responsible for developing, executing, and managing a comprehensive social media and digital content strategy that celebrates student achievements, engages parents and the local community, and promotes the district’s strategic goals. The ideal candidate is a proactive storyteller who understands the unique landscape of the BGM Community School District and can swiftly navigate both daily celebrations and urgent crisis communications (including winter weather advisories, cancellations, events, etc…)., Content Creation & Storytelling

• Capture the District: Travel between district school buildings to capture high-quality photos, videos, and interviews featuring students, teachers, and staff.
• Multimedia Production: Design engaging graphics, edit short-form video (Reels/TikToks/YouTube Shorts, Instagram), and write compelling copy tailored to specific social media platforms.
• Brand Management: Ensure all digital communications maintain a consistent brand voice, visual identity, and alignment with the district’s core values.

Social Media & Platform Management

• Channel Management: Serve as the primary administrator for the district’s official social media channels (Facebook, Instagram, X/Twitter, TikTokand YouTube).
• Community Engagement: Monitor comments, messages, and mentions on a consistent basis. Respond to community inquiries professionally and route complex issues to appropriate district leadership.
• Analytics & Reporting: Track engagement metrics, reach, and audience growth.
• Develop Strategies: Increase reach, viewership, and engagement

Crisis & Urgent Communications

• Rapid Response: Assist district leadership in deploying urgent updates across all digital channels, including school lockdowns, safety alerts, or Iowa winter weather delays/cancellations.
• Media Monitoring: Monitor local media coverage and social media chatter to identify emerging issues or misinformation within the community, providing situational awareness to the Superintendent.

Policy & Compliance

• FERPA Compliance: Strictly adhere to the Family Educational Rights and Privacy Act (FERPA), ensuring no photos or identifying information are posted of students whose parents have opted out of media releases.
• Accessibility: Ensure all digital content, including website updates and social graphics, complies with ADA accessibility standards (e.g., utilizing alt-text and closed captioning).
• Staff Training: Provide guidance and best practices to building-level staff, coaches, and club sponsors who manage school-affiliated social media accounts.

• Education: Informal or formal training/experience in Communications, Public Relations, Journalism, Digital Media, Marketing, or a related field.
• Experience: Managing organizational social media accounts. Experience in K-12 education, higher education, or the public sector is highly preferred.

• Technical Skills:

• Experience with audio recording and capturing
• Proficiency with AI Video and Image Creation, Adobe Creative Cloud (Illustrator, Photoshop, Premiere), or Canva skills.
• Experience using social media management software.
• Familiarity with website Content Management Systems (CMS) and basic HTML.

Soft Skills: Impeccable writing, editing, and proofreading skills. Ability to translate complex educational initiatives into easily digestible content for the general public.

Local Knowledge: Familiarity with the BGM educational landscape, local media markets, and the values of the surrounding community.

Work Environment & Physical Demands

• Must possess a valid Iowa Driver’s License and reliable transportation to travel between school district buildings and event locations.
• This role requires flexibility; the specialist must be willing to occasionally work evenings and weekends to cover BGM athletic events, performing arts, special events, and other student activities during the school day..
• Ability to carry basic camera/video equipment (up to 20 lbs) across school campuses and athletic fields.
• May work from home.