Social Media Specialist

This role is ideal for a creative, data-driven marketing professional with experience in social media, content creation, video production, live streaming, and analytics. The Social Media Specialist will play a key role in growing the Mayco Colors community by developing engaging content, supporting marketing campaigns, and using audience insights and performance data to continually improve our social media presence.

This position reports to the Senior Marketing Manager and works closely with the Creative Services Team. This is a full-time, on-site position in Hilliard, Ohio., Social Media Strategy & Content Planning

• Develop and manage the social media content calendar across key platforms, aligning content and publishing schedules with brand priorities, product launches, seasonal campaigns, social trends, and audience interests.
• Create platform-relevant content strategies and concepts that maintain brand standards while educating, inspiring, entertaining, and engaging target audiences.
• Develop and evolve recurring content series and social-first concepts that support broader marketing goals and strengthen ongoing audience engagement.

Content Creation & Production

• Plan, produce, edit, and publish multimedia content across short-form, long-form, and live-streaming formats, tailored to each platform and audience.
• Write clear, engaging, and original social copy that reflects the brand voice, supports marketing objectives, and encourages audience engagement.
• Create and support marketing content and collateral across digital and print channels, including website, email, advertising, social media, and promotional materials.

Community Engagement & Social Listening

• Engage with followers through comments and direct messages to foster an active, welcoming community and strengthen relationships with our audiences.
• Monitor social trends, cultural moments, audience sentiment, questions, and conversations to identify insights and opportunities that inform relevant content and broader marketing initiatives.
• Build strong knowledge of Mayco products, applications, and performance to better understand and respond to community questions, pain points, trends, and misinformation.

Analytics & Optimization

• Track and analyze social media performance across key metrics, including engagement, reach, click-through rates, audience behavior, and content performance.
• Use performance data and platform analytics to optimize content strategy, identifying effective topics, formats, platforms, posting times, and creative approaches.
• Develop monthly social media and website analytics reports that highlight performance, key learnings, emerging trends, and recommended next steps.

Collaboration

• Partner with marketing, public relations, and creative teams to ensure cohesive brand messaging and a consistent audience experience across channels.
• Collaborate across departments to support product launches, integrated campaigns, and company-wide initiatives, contributing social media and content expertise throughout planning and execution.
• Coordinate with internal subject matter experts and stakeholders to gather information, develop accurate and relevant content, and bring company stories to life across social channels.

• Preferred Bachelor’s degree in Marketing, Communications, or a related field.
• 2 to 4 years of professional experience in social media, marketing, communications, or a related area.
• Proficiency with Adobe Premiere Pro or other video editing software
• Familiarity with Adobe Creative Suite, including Photoshop, InDesign, and Illustrator.
• Proficiency with Microsoft Word, Excel, and PowerPoint.
• Strong written and verbal communication skills.
• Excellent attention to detail, organization, and reliability.
• Ability to collaborate effectively across departments and manage multiple priorities.
• Strong understanding of branding and visual storytelling.
• Portfolio demonstrating relevant social media, content, photography, videography, or other creative work., * Social media management: 2 years (Preferred)
• Content creation: 2 years (Preferred)

We offer comprehensive benefits including a 401k plan with employer matching. To learn more about our company, please visit www.MaycoColors.com

To apply, submit a resume and cover letter to Indeed. Work product and portfolio samples may be requested of applicants.

Equal Opportunity Employer

All employment offers with Mayco Colors are conditional upon the satisfactory completion of a background check and professional references.

**This is a full-time, on-site position

• Monday-Friday, 40 hours per week
• Full-time salary: commensurate with experience and time expectations
• Full-time benefits
• Health, dental and vision insurance
• 401k plan
• Paid Vacation
• Paid Holiday

Pay: $60,000.00 per year, * 401(k)

• 401(k) matching
• Dental insurance
• Employee assistance program
• Health insurance
• Health savings account
• Paid time off
• Parental leave
• Retirement plan
• Vision insurance

Application Question(s):

• Please describe your experience:
• What software do you most frequently in your social media role?
• Please describe your experience management content calendars

Mayco, founded in 1954, produces ceramic glazes and products for artists around the world. Our mission is to ignite creativity and inspire ceramic artists at all levels of expertise. Through our award-winning techniques and highly praised educational programs, we spark imagination and encourage users to explore the world of ceramics and Mayco.

Our people are the heart of our company. Their passion for ceramics, dedication to our consumers and commitment to quality in everything we do is unmatched. The range of experience we have on the team includes manufacturing employees with over 30 years of service, former PYOP, clay and traditional studio owners, art educators with active teaching certificates, and recent Fine Arts graduates from several area colleges. This mix assures the preservation of our founding principles, infused with practical experience and fresh creative perspective and energy.