eCommerce Marketing Specialist
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Role details
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Job description
PAR is looking for an eCommerce Marketing Specialist to support the day-to-day operations, merchandising, and customer experience of our Shopify Plus storefronts - where franchise operators and restaurant groups shop for PAR hardware and technology solutions.
This is a great opportunity for a marketer with solid eCommerce fundamentals who wants to deepen their experience in a complex B2B environment. You donât need to be a developer - you need to be a clear communicator, a creative problem solver, and someone who can hold a conversation with both a franchisee operator and an internal IT team. Youâll work alongside Demand Generation, Sales, IT, Data & Systems, and Operations, and serve as the primary point of contact for storefront questions inside and outside the company.
Position Location Remote ¡ Reports to: Senior Manager, Growth Marketing
Unleash your potential: What you will be doing and owning:
Storefront Operations & Merchandising
- Maintain and update PARâs Shopify Plus storefronts - adding new products, updating listings, and keeping content current based on input from Product and Operations teams
- Support the ongoing modernization of existing storefronts, including UI improvements and experience audits
- Create and update storefront assets - banners, product imagery, and page layouts - using Canva and similar tools
Customer & Internal Support
- Serve as the primary point of contact for franchisee operators and internal teams on storefront access, login issues, and purchasing questions
- Troubleshoot issues on behalf of franchisees - diagnosing why something isnât working on their end and coordinating with IT or platform support to resolve it
- Manage user access and account setup for enterprise customer groups
Creative Problem Solving & Cross-Functional Collaboration
- Translate unique operator or operational needs into practical storefront solutions - you donât need to build them yourself, but you need to understand whatâs needed, communicate it clearly to the right internal teams, and know when itâs working correctly
- Act as the connective tissue between what franchisees need, what operations requires, and what IT can build - communication and organizational skills are the most important thing you bring to this work
Requirements
Do you have experience in Customer communication?, * 2-4 years of experience in marketing, eCommerce, or digital operations
- Hands-on Shopify experience; Shopify Plus familiarity a plus
- Comfortable navigating platform settings, third-party apps, and basic storefront configurations - without needing to write custom code
- Highly professional and confident communicating with enterprise customers and internal stakeholders at all levels
- Strong organizational skills and ability to manage multiple requests simultaneously
Additional Skills:
- Exposure to B2B eCommerce or enterprise purchasing environments
- Familiarity with Salesforce, ERP platforms, or middleware tools
- Experience working alongside implementation partners, IT teams, or app vendors
- Understanding of UX/UI best practices and front-end performance basics
Benefits & conditions
3.43.4 out of 5 stars Minneapolis, MN Remote $55,000 - $62,000 a year - Full-time, * $55K - $62K
The base salary range for this position is commensurate with work location, experience, skills, certifications, education, and prior accomplishments. The position may be eligible for additional compensation, including a bonus, commission and/or equity, as applicable.
For over four decades, PAR Technology Corporation (NYSE: PAR) has been a leader in restaurant technology, empowering brands worldwide to create lasting connections with their guests. Our innovative solutions and commitment to excellence provide comprehensive software and hardware that enable seamless experiences and drive growth for over 100,000 restaurants in more than 110 countries. Embracing our âBetter Togetherâ ethos, we offer Unified Customer Experience solutions, combining point-of-sale, digital ordering, loyalty and back-office software solutions as well as industry-leading hardware and drive-thru offerings. To learn more, visit partech.com or connect with us on LinkedIn, X (formerly Twitter), Facebook, and Instagram.
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