Digital Director

OPTERY, INC.
United States
8 days ago
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Role details

Contract type
Permanent contract
Employment type
Full-time (> 32 hours)
Experience level
Expert
Experience required
5 years minimum
Compensation
$180,000 - $250,000
Working hours
Regular working hours
Job source

Tech stack

HTML Ahrefs Site Explorer Web Development E-Business Google Analytics Automation of Marketing Performance Tuning Web Traffics Performance Monitor Search Engines

Job description

The Digital Director will be responsible for developing and managing the company’s overall digital strategy, online presence, and digital marketing initiatives. This role will oversee website development, digital campaigns, content strategy, marketing analytics, and brand communication. The successful candidate will work closely with marketing, product, and business development teams to improve online engagement, strengthen brand awareness, and support the company’s international growth., * Digital Strategy: Develop and implement digital strategies that support the company’s business objectives, brand positioning, and international market development.

  • Website Management: Oversee the company’s website content, user experience, performance optimization, and ongoing improvements to ensure a professional online presence.

  • Digital Campaign Management: Plan, coordinate, and evaluate digital marketing campaigns across relevant online channels to increase brand awareness and audience engagement.

  • Content Development: Coordinate the creation of website content, industry articles, product updates, newsletters, and other digital materials that communicate the company’s technology and services.

  • Marketing Analytics: Monitor website traffic, campaign performance, audience engagement, and conversion metrics. Prepare regular reports and recommend improvements based on performance data.

  • SEO & Online Visibility: Improve search engine visibility through keyword research, content optimization, and ongoing website performance improvements.

  • Cross-functional Collaboration: Work closely with product, marketing, sales, and business development teams to ensure consistent messaging and effective communication of the company’s products and solutions.

Requirements

  • Education: Bachelor’s degree in Marketing, Business Administration, Digital Media, Communications, or a related field (Preferred).

  • Experience: Minimum 5-7 years of experience in digital marketing, digital strategy, online business development, or related management roles. Previous leadership experience is preferred.

  • Technical Skills: Proficiency in digital marketing platforms, website management systems, Google Analytics, SEO tools, and marketing automation platforms. Experience with HTML, CRM systems, and performance reporting is an advantage.

  • Strategic Skills: Strong understanding of digital marketing strategies, content development, online audience engagement, and performance measurement.

  • Communication: Excellent written and verbal communication skills, with the ability to coordinate projects across different departments and communicate technical products clearly.

  • Work Environment: Reliable high-speed internet connection, a functioning computer, and a dedicated workspace suitable for remote collaboration and business operations.

Position Details & Schedule:

  • Job Type: Full-time

  • Schedule: Monday to Friday (Standard Business Hours, exact timezone to be aligned during the interview process)

Benefits & conditions

  • 401(k)
  • 401(k) matching
  • Dental insurance
  • Flexible schedule
  • Health insurance
  • Life insurance
  • Paid time off
  • Parental leave
  • Professional development assistance
  • Vision insurance

About the company

Seqera is an international technology company specializing in scientific software, cloud computing, and data workflow solutions for the life sciences industry. Through innovative platforms and advanced digital tools, we help research institutions, biotechnology companies, and pharmaceutical organizations improve their data management and scientific computing workflows. As our business continues to grow globally, we are seeking an experienced Digital Director to strengthen our digital presence and support our long-term business development.

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