VP of Digital Marketing

Cosmos has built strong physical availability, category captaincy, and leading share across our top CPG categories. Our digital ecosystem (paid media, retail media, creative, social, and DTC) is active and revenue-generating. We are bringing these channels under one senior executive with full digital P&L ownership to unify strategy, drive cross-funnel tradeoffs, and scale the digital business.

As a mid-tier pet CPG company that is past proof of concept but short of fully built, this role offers real executive latitude and funded working media without corporate bloat, providing high ownership and hands-on operational scope rather than a massive pre-built team.

You will lead an established core team covering Online Retail and Creative while shaping and hiring leadership across DTC and Social. Our reporting infrastructure is powered by Microsoft Fabric and Power BI with integrated AI tools for real-time analytics. On the DTC side, we operate as a Shopify house, keeping additional technology stack decisions open to new leadership., * Full-Funnel Media Strategy: End-to-end execution from upper-funnel brand engagement to conversion-driven retail media.

• DTC Operations: Complete oversight of our owned site, including merchandising, subscription, CRO, lifecycle, and tech roadmap.
• Online Retail Accounts: Channel growth, availability, and brand discipline across Amazon (run as 3P seller), Chewy, Walmart.com, and omni-channel partners.
• Digital Brand Presence: Partnering with Portfolio & Brand leadership to guide digital brand presentation and creative direction.
• Agency Management: Selective agency partnership and rigorous resource allocation across digital programs.
• Cross-Functional Alignment: Working closely with brick-and-mortar and retail account teams to ensure unified market strategy.
• Experience managing Amazon in-house as a 3P seller

• Experience scaling a mid to growth stage CPG ecommerce brand in the beauty, apparel, lifestyle, baby/parenting, or pet industry
• Performance Marketing Ownership: Proven experience managing performance budgets tied directly to revenue and margin outcomes.
• E-Commerce Operations: Direct operational leadership across DTC platforms, marketplaces, or omni-retail channels.
• Funnel Economics Fluency: Deep understanding of CAC, LTV, contribution margin, and incrementality models.
• Talent Development: Track record of recruiting, building, and developing high-performing teams.
• Strategic Vision: Ability to synthesize complex channel data into high-level business strategy.
• Hands-on experience with retail media platforms across Amazon, Chewy, or Walmart Connect., Work is performed in a collaborative office environment. Must be able to communicate clearly. Sit for extended periods of time, frequently reach with hands and arms, including overhead; occasionally stoops, bends, kneels, and crouches, lift and/or move up to 25 pounds. Hearing abilities are required. Vision abilities required including close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust focus.

• First 90 Days: Deep mastery of our funnel economics (CAC, contribution margin, incrementality by channel) and strong cross-functional relationships with brick-and-mortar retail teams.
• First Year: An integrated digital plan backed by a trusted measurement model, key DTC and Social seats filled, and clear digital contribution to category share growth across Grooming, Dental, and Flea & Tick on Amazon, Chewy, and Walmart.
• Year Two & Beyond: A predictable, scalable digital growth engine and an operating model that sets the standard across the business., Cosmos offers a positive, purpose-driven workplace guided by clear values, autonomy, and mutual support. Compensation and benefits package includes:
• Paid vacation, sick leave, and Five Mission Days
• 401(k) company contribution
• Professional development programs and continuous learning opportunities