Manager, Marketing Technology & AI Adoption

The Manager, Marketing Technology & AI Adoption serves as the Marketing & Business Development (M&BD) department’s lead resource for how marketing technology is adopted, used, and improved. A successful candidate will identify opportunities to improve workflows, reduce manual effort, and increase the effectiveness of marketing operations. The department’s adoption of AI is the most immediate priority, within a broader remit for the marketing technology stack. The role works across M&BD, IT, Information Security, and external partners to ensure the firm’s marketing technology investments deliver measurable business value.

• Bachelor’s degree in marketing, communications, business, or a related field. \n

• 5 or more years in marketing technology, marketing operations, digital marketing, or a related discipline. \n

• A track record of independently leading cross-functional initiatives from concept through adoption, and of coordinating stakeholders with competing priorities. \n

• Demonstrated ability to build training and adoption programs, and to measure whether they are working \n

• Practical application of AI tools to marketing or business development work, with sound judgment about where they deliver real value and where they do not. \n

• Working knowledge of enterprise marketing technology, analytics, AI assistants, and project management platforms (e.g., Salesforce, Pardot, Sitecore, Tableau, Copilot, Asana). \n

• Comfort evaluating emerging technologies against business needs and directing vendors and implementation partners. \n

• Background in professional services (legal, consulting, or accounting) or a similarly complex organizational environment is preferred. \n

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• Lead cross-functional marketing technology initiatives from problem definition through successful adoption. \n

• Serve as the department’s primary liaison to implementation partners on cross-functional initiatives, translating business requirements into practical solutions. \n

• Develop change management, communication, and adoption plans that support successful implementation of new tools and processes. \n

• Ensure appropriate documentation, training, and ownership transitions are established following project completion, with new solutions folded into the ongoing enablement program. \n

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Technology Strategy & Evaluation

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• Routinely assess the marketing technology landscape, including emerging AI capabilities, and evaluate new technologies and enhancements to existing platforms against business needs and firm priorities. \n

• Partner with IT, Information Security, Procurement, and other stakeholders to evaluate technology solutions and support responsible adoption consistent with firm governance requirements. \n

• Maintain the department’s system-of-record inventory of marketing technology, and identify gaps, overlaps, and opportunities for improvement. \n

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Ongoing Enablement & Adoption

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• Lead the department’s marketing technology enablement program, including onboarding, training, practical reference resources, and user support. \n

• Collaborate with platform owners and business stakeholders to ensure training materials remain accurate and relevant \n

• Provide ongoing user support across the marketing technology stack, independent of any active implementation. \n

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Measurement & Improvement

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• In partnership with Marketing Analytics, track adoption and use of the department’s marketing technology, and recommend adjustments based on usage data and stakeholder feedback. \n

• Conduct post-project reviews and incorporate lessons learned into future planning and implementation efforts. \n

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Intake & Prioritization

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• Serve as the department’s front door for new marketing technology requests, including new tools and cross-functional initiatives. \n

• Triage incoming requests promptly, identify dependencies and resource needs, and recommend priorities aligned with departmental goals. \n

• Maintain a current view of marketing technology initiatives and their status; surface conflicts and trade-offs to the Director; and support quarterly planning and goal-setting. \n

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