Lead Product Designer (UX/UI) - Gamification & Puzzles (5m FTC)

We’re looking for an experienced Lead Product Designer (UX/UI) with a background in gamification, gaming, puzzles, behavioural design or highly engaging digital consumer products to lead this journey. You’ll play a key role in transforming traditional puzzle formats into a contemporary digital entertainment experience that encourages engagement, completion and repeat play.

This is an opportunity to make a tangible impact on a well-established product as we prepare to enter new markets and accelerate growth. What You’ll Be Doing

You’ll lead the UX and UI design of key areas of the Puzzler digital experience, helping create products that are intuitive, accessible and designed with engagement at their core., * Leading the design of modern, mobile-first digital puzzle experiences.

• Creating intuitive user journeys that balance simplicity, engagement and enjoyment.
• Applying gamification principles and behavioural design techniques to encourage repeat play and customer engagement.
• Conducting user research and translating insights into compelling product experiences.
• Producing wireframes, prototypes, user flows and high-fidelity designs.
• Developing scalable design systems that support multiple puzzle formats and partner brands.
• Collaborating closely with product, engineering and commercial stakeholders throughout delivery.
• Championing accessibility and inclusive design best practice.
• Redesigned key elements of Puzzler’s white-label digital offering and delivered modern user experiences aligned to the product vision.

What Success Looks Like

By the end of the contract you will have:

• Redesigned key elements of Puzzler’s white-label digital offering.
• Delivered modern user experiences aligned to the product vision.
• Established scalable and configurable design systems capable of supporting multiple puzzle types and brands.
• Enhanced engagement through thoughtful UX, visual design and gamification principles.

• Experience designing UX/UI for digital puzzles, mobile games, gaming products or highly gamified digital experiences.
• Experience creating products that use engagement mechanics such as rewards, achievements, progression systems, personalisation or habit-forming user journeys.
• Strong experience collaborating with developers throughout build, testing and delivery.
• Experience creating or evolving scalable design systems.
• A portfolio demonstrating impactful, user-centred digital product design.

Desirable Experience

• Experience working on configurable or white-label products.
• Experience supporting multiple brands, audiences or customer experiences from a common platform.

Skills & Knowledge

You’ll bring:

• Expertise in UX methodologies, including user research, information architecture, journey mapping, wireframing, prototyping and usability testing.
• A strong understanding of gamification, player motivation, engagement loops and behavioural design.
• Knowledge of accessibility standards (WCAG) and inclusive design principles.
• Proficiency with modern design tools such as Figma.
• Strong communication and presentation skills, with the ability to explain design decisions to technical and non-technical audiences, including commercial teams and senior decision-makers across a white-label product environment.