F&F Online Fashion Copywriter

As the F&F Online Fashion Copywriter, you’ll bring our brand to life through compelling, trend-led and aspirational content. Creating engaging copy across the F&F website, you’ll inspire customers, strengthen brand affinity and drive engagement, all while delivering a consistent and distinctive F&F tone of voice.

• Write clear, persuasive, and engaging copy for our F&F range
• Maintain consistency of F&F tone of voice across product, editorial and marketing content, applying and helping evolve agreed copy guidelines

• Optimise copy using SEO best practices to improve search visibility and organic traffic. -Use customer insight, performance data and testing to continually improve copy effectiveness.

• Collaborate with online VM, marketing and SEO teams to develop effective campaigns and content strategies.
• Work closely with online operation’s on prioritisation and range launches
• Work efficiently to deliver required copy output per week
• Collaborate with marketing and buying on product information when required
• Work with technology and partner teams to explore and develop AI and content tools that improve efficiency, consistency and quality.
• Manage multiple projects and deadlines within a fast-paced environment.
• Write and adapt copy appropriately across different customer journeys, channels and formats
• Contribute to scalable copy approaches, templates and content libraries that improve consistency and efficiency.
• Work collaboratively with other copywriters and creative teams, sharing learning and best practice
• Fashion copywriting experience with exceptional writing, editing and proofreading skills.
• Strong awareness of fashion trends and in-depth brand knowledge.

• Knowledge of SEO best practices and how to create customer-focused digital content.
• Excellent communication and stakeholder management skills.
• Highly organised, with strong planning and coordination abilities.
• Proven ability to manage multiple priorities, work to tight deadlines and deliver high-quality output at pace.
• Meticulous attention to detail with a commitment to accuracy and consistency.
• Collaborative and proactive team player who thrives in a fast-paced, cross-functional environment.

Desirable: Proficiency in Microsoft Word and PowerPoint, alongside strong commercial awareness and a customer-first mindset.

When you join us in this role, you’ll be employed by Tesco Stores Limited, the Tesco legal entity responsible for your employment.