Community Liaison -IOP/PHP

The Business Development Representative / Community Liaison directly serves as the liaison between the facility, the community, and referring agencies. This individual is directly responsible for creating demand for the facility’s services through the effective application of ethical marketing principles and sales methods. In collaboration with the Director of Business Development and Business Development Team, the Business Development Representative / Community Liaison presents a positive and professional public image of the facility within the community. This individual is also responsible for implementing facility strategic sales and marketing plans, enhancing the facility’s brand/image, effectively managing their assigned territory and accounts, and works to achieve departmental and facility business development goals. The Business Development Representative / Community Liaison must be able to demonstrate tact, resourcefulness, patience and dedication in a fast-paced environment.

Hours are based on departmental and facility needs and may include day, evening and weekend hours, as directed by the Director of Business Development., * Acts as liaison between the facility and referral sources and implements service-oriented action plans responsive to referral source needs, serves as a resource and representative to the community and, conducts facility tours to key stakeholders.

• Attends and actively participates in the Business Development team meeting and provides appropriate marketing reports, updates, and Service Recovery opportunities to the Director of Business Development on a timely basis.
• Maintains documentation of assigned top accounts, key contacts, planning reports, client profiles, competitive profiles, and updates as required by Director of Business Development.
• Builds and maintains positive and productive relationships with existing referral sources and shows ability to identify additional referral sources.
• Effectively maximizes field-based time while maintaining a daily average of 8-10 individual, face-to-face contacts with assigned referral sources concerning facility programs, philosophies of treatment, and clinical outcomes and satisfaction data.
• Demonstrates ability to develop and communicate appropriate sales messaging for each program offered and for each target audience using a variety of methods and tactics (print, email / Constant Contact, etc.).
• Demonstrates skills in identifying and building a strategic sales plan for existing and potential referral sources within assigned territory and target markets; effectively incorporates relevant research findings in identifying contacts.
• Assesses, develops and implements sales activities, as approved by the Director of Business Development, to achieve maximum market penetration among assigned accounts and to identify potential accounts in targeted market segments.
• Assists with implementation of facility marketing and public relations plan; including social media activities, website / SEO management, collaboration with local media for purchased and earned media, analysis of public relations activity, reputation management activities, collaboration with UHS Marketing & Communication to create supporting collateral, videos, graphics, etc., evaluation of the return on investment for advertising campaigns, and other marketing activities as assigned.
• Creates plans for and manages special events and activities to promote the facility with external audiences and to foster team engagement with internal audiences.
• Builds and maintains positive and productive relationships with community advocacy organizations (NAMI, Healthiest State Initiative) and local governmental officials, as assigned. Participates in community advocacy and outreach activities, as assigned.
• Daily monitors referral inquiries and admissions statistics. Conducts an ongoing analysis to insure appropriateness and effectiveness of weekly sales action plans.
• Maintains current awareness of industry and anticipates changes or trends in target market, and utilizes this information in developing and modifying weekly sales action plans, as well as providing recommendations to overall business development planning strategies. Participates in regular sales and marketing training.
• Facilitates positive, timely, and accurate communication. Encourages cooperation and utilizes problem-solving skills to build and secure relationships among the facility, the referral source, the patient, their family and the community.
• Responsible for maintaining up-to-date information in Servis AI, including documentation of daily contacts and accurate account information. The Account Manager will display proficiency in utilizing proprietary reports to appropriately plan sales activity.
• Completes all required reports and requests for information in a timely manner. This includes, but is not limited to expense reports, sales call plans and post-call follow-up reports.
• As required by Director of Business Development and facility needs, participate in off-hours sales and community activities.

Do you have a valid Driver’s License license?, Do you have experience in Computer skills?, Do you have a Bachelor’s degree?, Education: Bachelor’s degree in marketing, business or related field required. Experience may be evaluated on a case-by-case basis in lieu of a degree.

Experience: Prior marketing and/or sales experience within a behavioral healthcare setting preferred. Three years minimum documented experience in referral development, account management, sales growth, and physician relationships preferred.

Licensure: Must have a valid driver’s license.

Knowledge: Prefer knowledge of the Spokane county behavioral health marketplace, insurance plans, target markets and referral sources, psychiatric and chemical dependency treatment and, age-specific programming. Must possess demonstrated business development concepts, sales abilities, competency in computer usage, and excellent written and oral communication skills; knowledge of and skills in application of marketing and sales principles and tactics; creativity and flexibility; skills in data collection analysis and interpretation; record of adherence to deadlines; customer service skills; willingness to travel, including overnight travel as required.

Pulled from the full job description

• Referral program
• Professional development assistance
• Tuition reimbursement
• 401(k)
• Health insurance
• 401(k) matching
• Paid time off, * 401(k)
• 401(k) matching
• Dental insurance
• Employee assistance program
• Flexible spending account
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Professional development assistance
• Referral program
• Tuition reimbursement
• Vision insurance