Manager of Data Insights to lead customer analytics and intelligence initiatives across the organization. This role is responsible for the full lifecycle of customer intelligence-from data collection, analysis, and interpretation to the delivery of actionable insights that inform high-impact business decisions.

The Manager will oversee traditional customer analytics, including segmentation, attribution, predictive modeling, and digital analytics, while monitoring customer trends and operational performance. As a key partner to Marketing, Sales, and business stakeholders, this leader will translate complex data into clear, compelling narratives, recommendations, and reporting that drive strategy, optimize performance, and support the growth of core audience segments and products..

Responsibilities Insights & Stakeholder Partnership

• Partner with internal teams to offer strategic insights, review and translate findings, make actionable recommendations, measure program success, and provide insight into how to improve personalization use cases.
• Package and communicate trends and insights to key stakeholders, including senior leadership, in a timely and effective manner.
• Proactively identify trends, risks and opportunities within customer data to inform business priorities.
• Develop business intelligence solutions to enable a diverse set of stakeholders to explore data, uncover new insights, and take action.

Reporting & Dashboard Development

• Develop and manage audience, marketing, product-based, operational, and executive dashboards in Power BI or similar platforms; summarize data clearly and provide insightful analysis.
• Lead support for analytics tools including, Customer Journey Analytics, Adobe Launch, Google Analytics, and Google Tag Manager, including access management, custom reports, event tracking, ecommerce funnels, and goal setup.

AI-Powered Analytics & Insights

• Leverage AI and machine learning tools to enhance the speed, depth, and accuracy of customer analytics, reporting, and insight generation workflows.
• Utilize AI-assisted and generative BI platforms (e.g., LLM-based analytics assistants, natural language querying tools) to reduce time-to-insight and increase accessibility of data across stakeholder groups.
• Evaluate and champion emerging AI tools and methodologies to continuously advance the analytics function’s capabilities and competitive positioning.
• Ensure responsible, governed, and transparent use of AI in analytics workflows, maintaining accuracy and integrity in AI-generated outputs.
• Other duties and projects as assigned.

Do you have experience in Technical Proficiency?, Do you have a Bachelor’s degree?, * Bachelor’s degree in Marketing, Analytics, Computer Science, or a comparable degree in a relevant field.

• Additional graduate certificates in analytics, reporting, or other post-graduate education in analytics., * 8+ years of experience in customer analytics, data insights or a related field with demonstrated expertise in customer segmentation, attribution modeling and end-to-end customer journey analytics.
• 7 years’ experience in digital analytics platforms (e.g., Adobe Analytics, Customer Journey Analytics, or Google Analytics) and data visualization tools (e.g., Tableau, Power BI, Looker)
• Hands on experience with SQL and/or programming languages such as Python or R for data analysis
• Proven ability to translate complex analytical findings into clear business insights and recommendations for non-technical audiences
• Experience managing people.
• Experience functioning in a highly matrixed organization

Preferred

• Experience with Key Performance Indicator (KPI) development and goal setting in a traditional (non-association) business environment.
• Experience using AI-powered business intelligence tools to make data and insights more accessible
• Experience using Salesforce for reporting and analysis, including building custom reports and dashboards to surface customer and pipeline insights that support sales and marketing decision-making.

Certifications

• Adobe Analytics or Customer Journey Analytics Business Practitioner preferred
• Microsoft Certified: Power BI Data Analyst or Tableau Desktop Certified preferred

Knowledge, Skills & Abilities

• Proficiency in data analysis tools and software (e.g., Power BI, Tableau, SQL, Alteryx, Python).
• Advanced Excel skills including expertise in pivot tables, statistical functions, interactive charts, and macros.
• Experience with Adobe Analytics, Customer Journey Analytics, and Adobe Launch.
• Advanced skills in tagging and tracking web pages, features, ecommerce checkout flows, cross-domain and sub-domains, funnel analysis, and lifecycle marketing analytics.
• Experience with customer data platforms (CDPs) and sales and marketing analytics ecosystems
• Proven ability to translate complex analytical findings into clear business insights and be a strong collaborator with ability to build cross-functional relationships.
• Professional integrity necessary to maintain confidentiality.
• Strong planning skills and ability to manage multiple projects simultaneously.
• Excellent verbal and written communication skills.
• High attention to detail and commitment to accuracy.
• Ability to complete assigned duties within critical deadlines.
• Ability to work independently and in a team environment.
• Proficiency with Microsoft Office Suite (Word, Excel, PowerPoint, Outlook).
• Proficiency with modern reporting platforms and tools.
• Ability to grasp complex platform concepts and business models in a digital context.

Preferred

• Knowledge of data governance frameworks and analytics best practices
• Experience using AI-powered tools to enhance business intelligence capabilities, including natural language querying, automated insight generation, and AI-assisted dashboard development to make data and insights more accessible across the organization.

Physical Requirements This position operates in a typical office environment and requires the ability to perform essential job functions with or without reasonable accommodation. Physical requirements may include:

• Prolonged periods of sitting at a desk and working on a computer.
• Frequent use of hands and fingers for typing, handling documents, and using office equipment.
• Occasional standing, walking, bending, and reaching.
• Ability to lift and carry up to 30 pounds as needed.
• Clear verbal and written communication skills for effective interaction with colleagues and stakeholders.

Pulled from the full job description

• Vision insurance
• Dental insurance
• Work from home, Tuesday-Thursday in office, Monday and Friday remote. Standard business hours with core availability between 8:00-9:00 a.m. and 5:00-6:00 p.m. Travel: 0 - 10%

LI

The hiring range for this position is $125,000 to $144,000 per year. This range is an estimate, and the actual salary may vary based on the candidate’s experience, skills, and qualifications. SHRM offers a competitive and comprehensive total rewards package. The benefits for this position include professional growth and development, health, dental, vision, well-being, health savings, flexible spending, retirement, open leave, and annual discretionary bonus and incentives.

SHRM is a member-driven catalyst for creating better workplaces where people and businesses thrive together. As the trusted authority on all things work, SHRM is the foremost expert, researcher, advocate, and thought leader on issues and innovations impacting today’s evolving workplaces. With nearly 340,000 members in 180 countries, SHRM touches the lives of more than 362 million workers and their families globally.