Marketing Technology Integration Lead (Martech)

Be responsible for designing, implementing, and optimizing the marketing technology ecosystem that powers personalized, compliant, omnichannel experiences for consumers and providers in the beauty and medical aesthetics sector.

This role acts as the strategic and technical integrator across platforms (CMS, CRM, marketing automation, analytics) and teams (Marketing, IT, Data, Digital, Compliance), ensuring seamless content delivery, data governance, and campaign activation.

Main Responsibilities & Technical Competencies

Own MarTech platform implementation

• Lead implementation of MarTech platforms for consumer- and provider-facing content (e.g., role-based portals and journeys)
• Own integration across CMS, mkt. automation, CRM, and analytics to enable personalization & outreach (e.g., promos, events)
• Translate mkt. requirements into scalable technical solutions while ensuring data quality, privacy, & compliance (e.g., consent mgmt.)

Enable omni-channel content delivery

• Ensure consistent content delivery across web and owned omni-channel media (e.g., KOL, training, product info, claims)
• Oversee content workflows, personalization, and campaign enablement (e.g., events, promos/discounts, product updates)

Drive data, measurement, and governance

• Ensure accurate data capture, tagging, and performance measurement (e.g., provider click rates)
• Establish governance for content, privacy, and regulatory compliance (e.g., consent & preference mgmt., GDPR, CPRA)

Coordinate cross-functional execution

• Act as integrator across marketing, IT, analytics, and vendors
• Manage implementation timelines, risks, and launch readiness

Do you have experience in Systems integration?, * Strong understanding of MarTech ecosystems (CMS, marketing automation, CRM, analytics)

• Experience delivering omni-channel digital experiences and integrating platforms (e.g., Salesforce Marketing Cloud, Adobe)
• Ability to connect marketing strategy with technical execution
• Strong systems thinking across content, data, and customer journeys
• Clear communicator across technical, marketing, and business stakeholders, * Bachelor’s degree in Engineering, Computer Science, Business Information Systems, or a related field.
• Overall, 10 years of experience in a related field
• 6+ years of experience in MarTech implementation, MarTech integration, or digital transformation
• Hands-on experience with CMS and marketing platforms (e.g., Adobe, Salesforce, Sitecore, or similar)
• Experience integrating MarTech platforms with enterprise data and analytics systems
• Familiarity with privacy, consent management, and regulated content environments preferred
• Proven track record of delivering E2E MarTech implementations

(preferred):

• Master’s degree in Engineering, Computer Science, Business Information Systems, or a related field
• MBA
• Overall, 10-12 years of experience in a related field (ie Commercial IT)
• 6+ years of experience in MarTech implementation, MarTech integration, or digital transformation
• Hands-on experience with CMS and marketing platforms (e.g., Adobe, Salesforce, Sitecore, or similar)
• Experience integrating MarTech platforms with enterprise data and analytics systems
• Familiarity with privacy, consent management, and regulated content environments preferred
• Proven track record of delivering E2E MarTech implementations
• Experience in the life science industry and B2C markets

Pulled from the full job description

• Parental leave
• 401(k)
• Health insurance
• Paid time off
• Vision insurance
• Dental insurance
• Flexible spending account

We are committed to creating a workplace where everyone feels heard, valued, and supported; where we embrace “The Real Us”. The value we place on different perspectives and experiences drives our commitment to inclusion and equal opportunities. When we include diverse ways of thinking, we make more thoughtful decisions and discover more innovative solutions. Together we strive to better understand the communities we serve. This means we also want to help you perform at your best when applying for a role with us. If you require any adjustments or support during the application process, please let the recruitment team know. This information will be handled with care and will not affect the outcome of your application. Ipsen is an equal opportunity employer that strictly prohibits unlawful discrimination. We recruit, employ, train, compensate, and promote without regard to an individual’s race, color, religion, gender, sexual orientation, gender identity/expression