Dirtea Shopify Engineer

This is a hands-on Shopify Developer role, acting as the primary technical owner of the storefront.

You’ll be responsible for the ongoing development, optimisation, and performance of a high-impact DTC platform - working directly with founders and commercial teams in a fast-moving environment.

This is not a management role - it’s for someone who enjoys building, fixing, and improving things end-to-end.

What You’ll Be Doing

• Build, customise and optimise Shopify themes (Online Store 2.0, Liquid)
• Identify and fix bugs, performance issues, and inefficiencies across the storefront
• Improve site speed, UX, and conversion rates
• Develop and maintain integrations across:
• Subscriptions (e.g. Recharge / Skio)
• Payments
• Marketing tools and third-party apps
• Work with Shopify APIs and external services to enable new functionality
• Collaborate with founders and commercial teams to deliver impactful improvements
• Take ownership of key areas of the customer journey (PDP, cart, checkout)

What Success Looks Like

• You’re delivering visible improvements within your first 4-6 weeks
• The site becomes faster, smoother, and higher converting
• Integrations are stable, scalable, and well maintained
• You become a trusted technical partner to non-technical stakeholders

Core:

• Proven experience as a hands-on Shopify Developer in a DTC/eCommerce environment
• Strong expertise in Shopify Liquid and Online Store 2.0
• Experience with Shopify APIs (REST/GraphQL) and third-party integrations
• Solid front-end skills (HTML, CSS, JavaScript)
• Track record of improving performance, UX, and conversion
• Experience with subscription platforms (Recharge, Skio, etc.)
• Comfortable working as a sole technical contributor

Nice to have:

• Shopify Plus experience
• Custom app development
• Experience with analytics, A/B testing, or CRO tools
• Familiarity with React/Vue

How You Work

• You’re hands-on and delivery-focused - you get things done
• You take ownership and don’t wait to be told what to fix
• You’re comfortable working with non-technical stakeholders
• You balance speed vs quality in a commercial environment
• You enjoy improving real-world customer experiences, 1. Initial Screening (Launch Lab) - A 25-30 min conversation focused on your hands-on Shopify experience, problem-solving approach, and past work. 2. Technical Pairing Session - A live session (~1 hour) working through a practical Shopify-related problem- focused on how you think and approach real scenarios. 3. Dirtea Interviews (up to 2 rounds) - Conversations with management and team to assess fit, ways of working, and alignment with the business.

Dirtea is a high-growth, founder-led DTC wellness brand redefining the functional beverage space with its range of mushroom-based coffees, matcha, cacao and supplements.

The business has scaled rapidly through its Shopify storefront, which drives ~70% of revenue, and is now entering its next phase of growth - including retail expansion and continued investment in its eCommerce experience.