Customer Data Platform Specialist

Blue Nile is seeking a CDP Specialist to support the expansion and adoption of our Customer Data Platform across key marketing and business functions. Sitting at the intersection of marketing technology and customer intelligence, this role partners closely with CRM, Data Engineering, Analytics, and Product teams to activate unified customer data, driving personalization, lifecycle marketing, and measurable business outcomes.

What You’ll Do

CDP Operations & Channel Integration Support the integration of marketing channels into the CDP and manage ad hoc CDP requests and initiatives. Maintain data accuracy, consistency, and compliance within established governance frameworks to ensure a trusted, unified customer view.

Use Case Development & Activation Partner with marketing and business teams to identify, prioritize, and execute high-impact CDP use cases including audience segmentation, lifecycle automation, and personalization. Drive activation of unified customer profiles across channels to deliver outcomes like increased repeat purchase rate and customer lifetime value.

Cross-Functional Enablement Translate business needs into technical requirements and ensure alignment across stakeholders. Serve as a connective layer between marketing intent and technical execution, supporting CDP adoption across the organization.

Measurement & Performance Define KPIs tied to CDP use cases (e.g., personalization lift, conversion, retention). Analyze performance, identify optimization opportunities, and communicate impact clearly to both technical and non-technical stakeholders.

2-3+ years of experience in data-driven marketing, customer analytics, or marketing technology

• Familiarity with CDPs, CRM systems, and digital marketing channels
• SQL proficiency; comfort with Excel and PowerPoint
• Strong analytical and problem-solving skills with close attention to detail
• Ability to translate data into clear, actionable insights for varied audiences
• Intellectual curiosity, fast learner, and self-motivated collaborator

Tuition reimbursement, Prescription drug insurance, Parental leave, Health insurance, 401(k) matching, Paid time off, Employee discount, Vision insurance Full-time Hybrid work in New York, NY, At Blue Nile, many of our roles offer a high-quality, comprehensive benefits package including healthcare, paid time off, retirement planning and opportunities for career advancement. Some offerings are dependent upon the role, employment type, work schedule or location:

• Paid time off
• Medical, Dental, Vision and Prescription Insurance
• 401(k) Retirement Plan with company match
• Flexible spending account
• Health savings account
• Tuition Reimbursement
• Employee discount
• Parental leave
• Life insurance

Base pay is $80,000-$90,000. Final pay rate shall be determined and is based on experience and qualifications.