Senior Manager- Salesforce Marketing Cloud Lead

Job Description: We are seeking a dynamic and experienced Salesforce Marketing Technical Lead to serve as a key technology leader within our Banking and Capital Markets practice supporting a Marketing Org of a Fintech Client. This role focuses on driving collaboration across internal data, martech and campaign operations teams and clients to deliver integrated, Salesforce-powered solutions that create measurable business impact. As a Technology Lead, you will ensure alignment between advisory, technology, and operations while strengthening client relationships and supporting revenue growth across current and future client engagements. This position requires a blend of deep Salesforce Marketing Cloud Advanced, Agentforce and Data Cloud expertise, client relationship management, and strong business acumen to succeed in a fast-paced financial services environment., Responsibilities: 1. Hands-on Marketing Cloud Development

• Design, build, and deploy end-to-end marketing journeys using:
• Journey Builder (event-based & trigger-based journeys)
• Automation Studio (file-based & API-based workflows)
• Contact Builder (data modeling & relationships)
• Develop highly personalized campaigns using:
• AMPScript (dynamic content, personalization logic)
• SSJS (server-side scripting, API integrations)
• HTML/CSS for email templates & Cloud Pages
• Build and optimize:
• Triggered campaigns, drip journeys, lifecycle journeys
• Transactional communications (real-time APIs)

1. Data Cloud Engineering & Activation * Design and implement Data Cloud pipelines and data models: + Data ingestion (APIs, batch, streaming connectors) + Data Lake Objects (DLOs) & Data Model Objects (DMOs) * Configure: + Identity Resolution rules + Unified customer profiles + Segments and calculated insights * Activate Data Cloud audiences into Marketing Cloud journeys and campaigns.

2. Integrations & API Development * Build and manage API-led integrations between: + Salesforce (MC, Core CRM, Data Cloud) + External systems (CDP, AdTech, Web platforms, call centers) * Strong experience with: + REST/SOAP APIs + Event-driven integrations (webhooks, streaming) + Middleware (MuleSoft / Boomi preferred) * Enable real-time event triggers for marketing journeys

3. Agentforce & AI-driven Automation * Implement Agentforce-powered marketing automation, including: + AI-driven segmentation and targeting + Next Best Action / Next Best Journey decisioning + Automated campaign orchestration * Integrate AI outputs into: + Journey decision splits + Personalization layers * Enable continuous optimization loops using AI signals and insights

4. Delivery Ownership & Technical Leadership Own end-to-end delivery lifecycle: Requirement breakdown Design Build SIT/UAT *

• Go-Live
• Lead a team of:
• MC Developers
• Data Cloud Engineers
• Integration Specialists
• Perform:
• Code reviews (AMPScript, SSJS, SQL)
• Performance optimization
• Debugging complex journey/data issues

1. Performance Optimization & Monitoring * Monitor and optimize: + Campaign performance (open rate, CTR, conversion) + Journey execution performance and latency + Data pipeline health (latency, data quality) * Implement: + A/B testing frameworks + Continuous optimization strategies

Do you have experience in Salesforce Marketing Cloud?, + Journey Builder, Automation Studio, Contact Builder

• Email Studio, Mobile Studio, Cloud Pages
• Advanced proficiency in:
• AMPScript (complex personalization logic)
• SSJS (API integrations, automation extensions)
• SQL (data extraction, segmentation)
• Experience with:
• Data ingestion, identity resolution, segmentation
• Data modeling (DLO, DMO concepts)
• Real-time audience activation
• Strong understanding of customer data platforms (CDP concepts)
• Deep experience in:
• REST/SOAP APIs, JSON/XML
• Event-driven architecture
• Middleware (MuleSoft / Boomi)
• Ability to design scalable, low-latency integrations
• Hands-on or strong conceptual experience in:
• AI-driven personalization
• Next Best Action / recommendation systems
• Automation of workflows using AI
• Experience with:
• CI/CD pipelines for Salesforce (Git, Copado, Gearset, etc.)
• Release management and environment strategy
• Strong debugging and performance tuning experience
• Salesforce Certifications:
• Marketing Cloud Developer / Consultant
• Data Cloud
• Preferred: Exposure to Marketing Cloud Next implementations, Real-time marketing ecosystems