Principal UX Designer, Prime Video & Amazon MGM Studios

Shape the future of cinematic storytelling: for creators, by creators. We’re seeking a founding Principal UX Designer to reimagine how premium video content is made using breakthrough multi-modal AI capabilities. At Prime Video and Amazon MGM Studios, you’ll be the design leader for a next-generation video production experience that puts creative power of AI directly into the hands of storytellers.

You’ll define the UX for a next-generation, AI-powered creative suite that blends art and science to make the impossible feel effortless - uniting ideation, storyboarding, character design, animation, scene composition, localization, real-time iteration, and more in a unified workspace that amplifies, not replaces, human creativity. You’ll partner directly with product, engineering, science, creatives, and studio leaders to set new standards for AI-assisted content creation and establish the design culture from the ground up. You will:

• Act as a founding design leader with high ownership and transformational impact
• Have creative-first systems thinking across complex, collaborative studio workflows
• Define patterns and scale design systems for global, multi-user production use cases
• Operate from first principles; raise the bar for craft, simplicity, and creator delight, This isn’t just another design role, it’s your chance to define an entirely new category of creative tools. You’ll lead design strategy for an end-to-end AI-powered creative suite that transforms how creators bring stories to life.

You’ll architect a unified creative workspace where human creativity meets AI capability. Think: intuitive interfaces that harness generative art, video, and audio to power ideation, storyboarding, character design, animation, scene composition, localization, real-time iteration, and more - all while preserving the magic of storytelling. More on what you’ll do:

• Lead E2E UX strategy for an AI-powered production experience from concept through delivery
• Translate ambiguous, technical problems and model capabilities into elegant, shippable designs
• Establish and evolve interaction models, visual language, and multi-surface design systems
• Rapidly prototype (flows, wireframes, hi-fi mocks, interactive demos) to validate with real creators
• Ground decisions in research: creator interviews, usability studies, and market signals
• Provide launch-ready designs; partner closely with engineering through delivery/QA
• Present at the right altitude: from hands-on design reviews to exec-level narratives and demos
• Collaborate deeply with Product, Engineering, Science, and Studio leaders on requirements and roadmaps

A day in the life Your morning starts with a cross-functional sync with Product, Science, Engineering, and Creative partners to review progress and discuss next steps. You’ll jump into a creator session with a showrunner or animation lead to test a new shot-to-scene flow, then refine interaction patterns that preserve expert control while enabling AI assist. After lunch, you’ll co-spec UX for a localization experience with Studio Ops. Later, you’ll review prototypes with product and design peers, tighten micro-interactions, and prep a demo for executive-level leaders. You’ll wrap by pairing with engineering on implementation details for the next build.

About the team We’re a small, high-ownership “startup within Amazon,” formed by Prime Video and Amazon MGM Studios to invent a unified, AI-powered creative toolkit that accelerates how premium video gets made. Our mission is to empower creators with tools that are powerfully capable yet delightfully simple-preserving creative control while unlocking new velocity through AI. We operate from first principles, learn directly from working creators, and hold a high bar for craft, safety, and storytelling magic. If you’re motivated by invention and inspired by storytellers, this is your seat at the table.

• 10+ years of design experience
• Have an available online portfolio
• Experience with best practices for User Interface Design, Information Architecture, and Interaction Design
• Experience in life cycle design projects from design strategy through execution, * Experience providing and effectively communicating strategic and tactical recommendations based on data
• Experience designing AI, Computer Vision, or Mapping products
• Experience preparing and presenting work products (e.g., designs, demos) to executive-level stakeholders

Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $147,600/year in our lowest geographic market up to $244,000/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.