Aug 22, 2024

Transforming Newspaper Readers into NFT holders

Christian Wermke

Initial attempts to sell digital newspaper covers flatlined. By pivoting to real-world utility and frictionless payments, a traditional financial daily transformed its readers into loyal Web3 members.

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#1 about 3 min

Transitioning a traditional newspaper from print to digital media

The evolution of a German daily paper underscores its modern push into new technologies.

#2 about 5 min

Attempting to mint and sell initial digital assets

Initial experiments with minting covers and photos failed without an added incentive.

#3 about 3 min

Driving digital sales by attaching real-world event utility

Linking digital purchases to physical interactions like exclusive events creates immediate sales momentum.

#4 about 3 min

Raffling expensive conference tickets to reward digital holders

Providing regular access to high-value industry summits enhances the prestige and retention of the token club.

#5 about 4 min

Structuring limited monthly release cycles and royalty distributions

A slow-drip release strategy paired with fixed pricing naturally scales supply while directly rewarding freelance illustrators.

#6 about 4 min

Onboarding non-crypto audiences through traditional payment gateways

A custom storefront accepting fiat transactions eliminates entry friction around digital wallets and gas fees.

#7 about 2 min

Identifying critical success factors for corporate web3 adoption

Sustained project health requires combining existing community loyalty with genuine utility and measurable gamification.

#8 about 3 min

Evaluating secondary market mechanics and exchanging physical tokens

Analyzing early resale activity highlights consumer intent before interacting with nfc-tagged physical merchandise.

Matching moments

2:05 min

Managing digital ownership natively through non-fungible tokens

Alessandro Cappellato Ferrari

Alessandro Cappellato Ferrari · World Congress 2024

5:19 min

Unlocking new business models through user-owned data portfolios

Michael Ionita · World Congress 2022

4:46 min

Exploring blockchain use cases and non-fungible token concepts

Nazar Hussain · LIVE

8:26 min

Transitioning decentralized social media platforms to nonprofit ownership models

Dan Cranney +2 · LIVE

7:32 min

Evaluating the utility and long-term potential of non-fungible tokens

Monty Munford · LIVE

3:26 min

Defining the transition natively toward web three decentralization

Peter Busch · LIVE

Upcoming sessions on this topic

World Congress 2026 North America

September 25, 2026 · 16:50–17:20

Stage 4

Engineering Moneyball: How We Benchmarked Google vs Meta

Jirka Bachel

Co-Founder & CEO

Jirka Bachel

World Congress 2026 North America

September 25, 2026 · 12:55–13:25

Stage 5

Content Platforms: The Bottleneck Is Responsibility, Not Tech

Daniel Fau, Tom Warwick

Daniel Fau

Tom Warwick

World Congress 2026 North America

September 24, 2026 · 14:50–15:20

Stage 3

Why AI-Written Books Fail – and How We Made Quality Measurable

Hannes Steiner, Thomas Neumayer

Hannes Steiner

TN

World Congress 2026 North America

September 25, 2026 · 13:30–14:00

Stage 3

Lessons from 20 Years of Bootstrapping an Open Source Business to $50M+

Peter Farkas

Percona, Founder

Peter Farkas

World Congress 2026 North America

September 25, 2026 · 13:30–14:00

Stage 9

On the Public Clock: Open-Source Defense When You're Not in the Club

Nicholas Muy

VP Engineering Platform and Security at Scrut.io

Nicholas Muy

World Congress 2026 North America

September 25, 2026 · 10:00–12:00

Stage 10

Insert Coin: Build Live with J.P. Morgan Payments APIs and AI

Alan Torrance

Senior Executive Director of Engineering, JPMorganChase

Alan Torrance

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From learning to earning

Jobs that call for the skills explored in this talk.

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