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World Congress 2025 • Aug 20, 2025 • Session details

The Innovation Formula: Fast Prototyping, Data Analysis, and Real User Insights

Nico Seyboth , Silvia Schreier

Stop wasting IT bandwidth on expensive B2B features nobody needs. Discover how rapid AI prototyping and raw data validate solutions instantly. Build smarter and fail cheaper.

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#1 about 4 min

Overcoming manual processes in business wholesale retail

Complex supply chains and limited IT resources demand rethinking manual workflows rather than patching existing inefficiencies.

#2 about 3 min

Adopting agile evaluation principles with known user bases

Partnering with a limited pool of collaborative retailers allows teams to test fast and reject failing solutions cheaply.

#3 about 2 min

Interviewing users to identify core context and challenges

Conducting structured interviews and direct observations separates underlying workflow problems from suggested user solutions.

#4 about 3 min

Simulating user interactions using generative artificial intelligence tools

Training synthetic users with interview transcripts gives teams constant access to contextual sparring partners without scheduling meetings.

#5 about 5 min

Validating subjective user reports with throwaway data services

Dumping live API metrics into temporary JSON repositories reveals historical discrepancies between actual system states and reported errors.

#6 about 4 min

Formulating greenfield software prototypes using low-code generators

Generating visual app prototypes rapidly validates conceptual utility but introduces maintainability limits that require eventual system rewrites.

#7 about 4 min

Integrating brownfield automations without altering existing legacy backends

Injecting custom browser extensions and robotic process automations instantly enhances legacy enterprise software without burdening core engineering teams.

#8 about 2 min

Unifying users data and prototypes for continuous innovation

Understanding customer context and accessing historical reality guarantees that prototyping efforts solve authentic operational problems.

Matching moments

4:40 min

Using AI to rapidly prototype intuitive application features

Artur Ortega · A11y + AI

3:12 min

Accelerating software delivery through minimum viable products

Tomáš Čupr · World Congress 2022

2:05 min

Iterating from early prototypes to scalable products

Tonci Zilic · World Congress 2022

6:48 min

Accelerating organizational software innovation

Piet Van Dongen · LIVE

2:42 min

Using AI tools for rapid prototyping and requirements engineering

Alex Laubscher Alex Laubscher +3 · World Congress 2025

2:22 min

Core dimensions of supercharged accelerated prototyping

Christopher May Christopher May · Europe 2026 Virtual

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Chief Technology Officer, Nephos

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