World Congress 2025 Aug 20, 2025 Session details

The Innovation Formula: Fast Prototyping, Data Analysis, and Real User Insights

Nico Seyboth , Silvia Schreier

Stop wasting IT bandwidth on expensive B2B features nobody needs. Discover how rapid AI prototyping and raw data validate solutions instantly. Build smarter and fail cheaper.

Pause
Mute Enter Fullscreen
#1 about 4 min

Overcoming manual processes in business wholesale retail

Complex supply chains and limited IT resources demand rethinking manual workflows rather than patching existing inefficiencies.

#2 about 3 min

Adopting agile evaluation principles with known user bases

Partnering with a limited pool of collaborative retailers allows teams to test fast and reject failing solutions cheaply.

#3 about 2 min

Interviewing users to identify core context and challenges

Conducting structured interviews and direct observations separates underlying workflow problems from suggested user solutions.

#4 about 3 min

Simulating user interactions using generative artificial intelligence tools

Training synthetic users with interview transcripts gives teams constant access to contextual sparring partners without scheduling meetings.

#5 about 5 min

Validating subjective user reports with throwaway data services

Dumping live API metrics into temporary JSON repositories reveals historical discrepancies between actual system states and reported errors.

#6 about 4 min

Formulating greenfield software prototypes using low-code generators

Generating visual app prototypes rapidly validates conceptual utility but introduces maintainability limits that require eventual system rewrites.

#7 about 4 min

Integrating brownfield automations without altering existing legacy backends

Injecting custom browser extensions and robotic process automations instantly enhances legacy enterprise software without burdening core engineering teams.

#8 about 2 min

Unifying users data and prototypes for continuous innovation

Understanding customer context and accessing historical reality guarantees that prototyping efforts solve authentic operational problems.

Matching moments

4:40 min

Using AI to rapidly prototype intuitive application features

Artur Ortega · A11y + AI

3:12 min

Accelerating software delivery through minimum viable products

Tomáš Čupr · WWC 2022

2:05 min

Iterating from early prototypes to scalable products

Tonci Zilic · WWC 2022

6:48 min

Accelerating organizational software innovation

Piet Van Dongen · LIVE

2:42 min

Using AI tools for rapid prototyping and requirements engineering

Alex Laubscher Alex Laubscher +3 · WWC 2025

2:22 min

Core dimensions of supercharged accelerated prototyping

Christopher May Christopher May · Europe 2026 Virtual

Upcoming sessions on this topic

Open session

World Congress 2026 North America

Engineering the Pivot: How Creative Strategy Solves the Hard Problems of AI Accuracy and Scale

Shruti Tiwari

AI/ML product manager, Dell

Shruti Tiwari
Open session

World Congress 2026 North America

The Broken Rung: How AI is Rebuilding Software Development from the Ground Up

Tomislav Tipurić

Chief Technology Officer, Nephos

Tomislav Tipurić
Open session

World Congress 2026 North America

How to generate business value through performance optimizations

Nikolai Sidiropulo

Software Engineer at Meta

Nikolai Sidiropulo
Open session

World Congress 2026 North America

AI ROI: The Hard Unit Economics of AI-Native Engineering

Manu Gurudatha

Manu Gurudatha, VP of Engineering at PagerDuty

Manu Gurudatha
Open session

World Congress 2026 North America

Reinventing Testing Practices in the AI Era

Eric Deandrea

Java Champion & Senior Principal Software Engineer, IBM

Eric Deandrea
Open session

World Congress 2026 North America

From Idea to Production with AI: Agentic Development in Practice

Daniel Ostrovsky

UI/UX Architect at Payoneer | AI Architect | Full Cycle Development Expert | Public Speaker | Open Source Contributor |

Daniel Ostrovsky