WeAreDevelopers Logo WeAreDevelopers
Sign in
For You LIVE
World Congress 2025 • Aug 20, 2025 • Session details

The Strategic Power of DevRel: From Community to Business Impact

Angie Jones , Emilio Salvador , Ignacio Riesgo , Nikola Pavesic

DevRel isn't just marketing in a hoodie, it's a critical business driver. Discover why prioritizing time-to-wow over direct sales KPIs is the secret to lasting product adoption.

The Strategic Power of DevRel: From Community to Business Impact thumbnail

Checking access…

Playback and chapters load privately for Free videos.

Matching moments

1:07 min

Transitioning into developer relations to blend coding and community

Nacho Iacovino · World Congress 2021

4:01 min

Experience requirements and empathy in developer relations

Angie Jones Angie Jones +3 · World Congress 2024

2:53 min

Measuring the business impact of developer relations

Christian Heilmann Christian Heilmann +2 · Cappuccino with HR

2:33 min

Reframing developer relations and advocacy as an educational process

Andrew MacLean Andrew MacLean +1 · World Congress 2024

3:57 min

Preserving human empathy and connection in developer relations

Daniel Cranney Daniel Cranney +1 · LIVE

1:49 min

The pitfall of hiring external influencers for developer relations

Chris Heilmann Chris Heilmann · World Congress 2024

More from World Congress 2025

GenAI Security: Navigating the Unseen Iceberg thumbnail
24:33

GenAI Security: Navigating the Unseen Iceberg

Maish Saidel-Keesing · AWS

Behind the Code: How Women Are Powering the Future of AI thumbnail
30:28

Behind the Code: How Women Are Powering the Future of AI

Alexandra Wudel +2

The AI Hype Filter: What’s Real, What’s Investable, What’s Noise? thumbnail
28:12

The AI Hype Filter: What’s Real, What’s Investable, What’s Noise?

Justus Lumpe +3

AI in Leadership: How Technology is Reshaping Executive Roles thumbnail
28:19

AI in Leadership: How Technology is Reshaping Executive Roles

Bernd Datler +3

The AI-Ready Stack: Rethinking the Engineering Org of the Future thumbnail
28:09

The AI-Ready Stack: Rethinking the Engineering Org of the Future

Alex Laubscher +3

AI Sovereignty: What Does It Take? thumbnail
29:13

AI Sovereignty: What Does It Take?

Boris Hecker +3

Upcoming sessions on this topic

Open session

Engineering AI Strategy: Beyond the Hype

  • Omkar Srivastava

    ADSK

    Engineering Leader

Open session

How is SWE & EM roles are changing in the age of AI

  • Amol Sharma

    Stripe

    Engineering Manager

Open session

Beyond vibe coding: Mastering the AI-native SDLC from code to production

  • Amith Singhee

    IBM

    Director, IBM Research India and AI for Z, SIL; CTO, IBM India / South Asia

Open session

The Dream Team You Didn't Know You Had - Multi-Model, Multi-Agent, One Software Lifecycle

  • Aditya Dua

    GitHub

    Senior Manager, Field Services, SAARC

Open session

AI Is the Easy Part: Why Faster Engineers Don't Make Faster Businesses

  • Bharat Sharma

    Booking

    Senior Engineering Manager

Open session

AI at the Door, Turning ‘Tech Debt Panic’ into ‘Tech Debt Repairs’

  • Prerit Munjal

    Groupon

    Senior Technical Product Manager

Related videos

The Power of Developer Communities thumbnail
31:15

The Power of Developer Communities

Angie Jones +3

World Congress · 2024

Bridging Code and Culture: How DevRel Drives Community Growth and Employer Branding thumbnail
Unknown

Bridging Code and Culture: How DevRel Drives Community Growth and Employer Branding

Rudi Bauer +1

Cappuccino with HR · Apr 2025

Developer Advocacy in accelerated times thumbnail
21:14

Developer Advocacy in accelerated times

Chris Heilmann · WeAreDevelopers

World Congress · 2024

Stop Wasting Money on Ads: How to Actually Reach Developers thumbnail
54:45

Stop Wasting Money on Ads: How to Actually Reach Developers

Christian Heilmann +2

Cappuccino with HR · Jan 2026

WeAreDevelopers LIVE - Moving into DevRel, The death of search APIs, Building with empathy and more thumbnail
59:26

Moving into DevRel, The death of search APIs, Building with empathy and more

Chris Heilmann +2

LIVE · May 2025

WeAreDevelopers LIVE - Smoover - Who's Best at DevRel? thumbnail
56:42

Smoover - Who's Best at DevRel?

Chris Heilmann +2

LIVE · Jun 2026

Related articles

From learning to earning

Jobs that call for the skills explored in this talk.