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Cappuccino with HR • Jan 30, 2026

Stop Wasting Money on Ads: How to Actually Reach Developers

Christian Heilmann , Ana Gospodinova , Benjamin Perlzweig

Developers are immune to traditional ad funnels and polished sales pitches. Learn how to drive real adoption by leveraging interactive documentation, open-source contributions, and authentic peer trust.

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Matching moments

1:26 min

Essential best practices for effective developer marketing campaigns

Dan Cranney · World Congress 2024

2:19 min

Marketing products to developers without aggressive sales motions

Chris Heilmann Chris Heilmann +2 · LIVE

4:56 min

Establishing developer relations as a business necessity

Angie Jones Angie Jones +3 · World Congress 2025

3:06 min

Building authentic developer community touchpoints

Rudi Bauer Rudi Bauer +2 · Cappuccino with HR

3:20 min

Cultivating an authentic personal brand in developer relations

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1:48 min

Leveraging social media for developer relations and public speaking

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