Leif Lindner, Annika Grosse & Alejandro Saucedo

Intelligence Everywhere: The Future of Consumer Tech

The most valuable AI in retail isn't generative AI. It's the foundational machine learning that powers search, recommendations, and forecasting.

Intelligence Everywhere: The Future of Consumer Tech
#1about 2 minutes

Defining what intelligence everywhere means for consumers

True intelligence in AI requires grounding in proper data and effective human-AI collaboration, not just isolated smart features.

#2about 4 minutes

Overcoming challenges in cross-channel hyper-personalization

Brands struggle to create a unified customer experience by connecting data from different channels and bridging offsite and onsite interactions.

#3about 4 minutes

Empowering retail employees with real-time AI assistance

An in-ear AI assistant called "My Buddy" provides Media Markt employees with product information and sales guidance to improve customer interactions.

#4about 5 minutes

How AI powers e-commerce from logistics to discovery

AI optimizes backend operations like logistics and packaging while enhancing the customer-facing experience through conversational fashion assistants and virtual try-ons.

#5about 3 minutes

Bridging the gap between online and in-store shopping

The concept of an "abandoned conversation" extends the online "abandoned cart" idea to physical stores by using AI to track and follow up on in-person sales discussions.

#6about 5 minutes

Separating generative AI hype from foundational value

While generative and agentic AI are overhyped, the real business value currently comes from foundational ML in areas like search, forecasting, and optimization.

#7about 3 minutes

The future of retail depends on human-AI collaboration

The future of intelligent retail lies in a strong partnership between humans and AI, where technologists play a key role in creating these integrated experiences.

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