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World Congress 2021 • Jul 1, 2021

Breaking Down Silos Between Design and Development

Erica Rider , Stan Carrico

How does PayPal maintain exceptional UX with a 1-to-311 designer-to-developer ratio? Discover how shared React components and Design Ops 2.0 completely eliminate the design-to-engineering gap.

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#1 about 4 min

Overview of the developer experience scope at PayPal

Scaling internal tooling across thousands of developers requires transitioning from individualized support to uniform systems.

#2 about 5 min

Defining product quality through accessibility and user trust

Products must satisfy fundamental accessibility and usability thresholds before advanced capabilities become relevant.

#3 about 4 min

Blending design and development into a single workflow

Fusing specialized roles into unified operational tracks removes frictional handoffs between interface planning and technical execution.

#4 about 7 min

Replacing distinct work silos with interactive team prototypes

Visualizing requirements directly in shared canvas tools eliminates misinterpretation caused by text heavy feature tickets.

#5 about 4 min

Shifting product teams to a customer focused mindset

Product engineers assume primary responsibility for customer outcomes while specialized interface designers shift into coaching roles.

#6 about 5 min

Unifying UI libraries across React development and Storybook

Injecting production code components into layout programs keeps aesthetic mockups functionally identical to finalized applications.

#7 about 3 min

Reducing interface drift using high fidelity interactive prototypes

Reusing baseline code packages for layout dimensions ensures mockups perfectly mirror the final production environment.

#8 about 8 min

Optimizing component libraries for developers and product managers

Complex layouts become highly accessible when internal building blocks parse simple data inputs instead of demanding specialized coding.

#9 about 4 min

Adopting federated development using a single web runtime

Deploying a central application runtime limits blocking updates while retaining consistent styles across independent company applications.

#10 about 4 min

Standardizing navigation and data configurations in web platforms

Extracting generic interface elements like menus into platform defaults accelerates repetitive layout assembly tasks.

#11 about 4 min

Expanding the user experience definition to include latency

Evaluating true usability requires incorporating backend service responses and logical error messaging into core interface standards.

#12 about 5 min

Driving team accountability through public performance metric reporting

Publishing automated telemetry metrics on shared organizational dashboards forces technical teams to proactively address substandard behaviors.

#13 about 2 min

Reviewing strategies for scaling collaborative user experience practices

Adopting shared prototyping ecosystems immediately dissolves destructive boundaries between interface planning and technical execution.

Matching moments

58 sec

Organizing cross-functional and balanced product teams

Rita Castro · World Congress 2022

1:55 min

Pioneering the concept of developer experience

1:27 min

Unifying product developer and visual designer user behaviors

Pablo Ruiz-Muzquiz · Coffee With Developers

2:26 min

Cross-functional roles and collaboration in a balanced team

Martyna Zurek · LIVE

2:07 min

Introduction to an open source design prototyping tool

Pablo Ruiz-Muzquiz · Coffee With Developers

3:02 min

Restructuring engineering teams into pods for end-to-end feature ownership

Dana Lawson Dana Lawson +1 · World Congress 2026 Europe

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