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World Congress 2026 Europe - Virtual Stage • Jul 2, 2026 • Session details

Digital Quality & Trust: The Quality Tree Framework for Responsible AI & Software

Serge Baumberger

Test automation fails when engineering teams treat quality as a disconnected activity. The Quality Tree Framework provides a structured roadmap to scale responsible AI and reliable software delivery.

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#1 about 2 min

Why test automation fails without structure

Unstructured test automation creates complexity and reduces trust in the delivery process.

#2 about 3 min

Escaping the automation trap in software delivery

Adding automation without a foundational structure amplifies system complexity and slows delivery.

#3 about 2 min

Building a holistic system for software quality

Treating software quality as an interconnected system prevents fragmentation and local optimization.

#4 about 3 min

Introducing the Quality Tree framework for structured maturity

A structured maturity model connects testing, deployment, and governance to make quality measurable.

#5 about 4 min

Managing the impact of AI on software trust

AI-driven systems require robust governance and structured design to ensure reliable automated decisions.

#6 about 3 min

Understanding the core dimensions of the framework

Defining specific branches, maturity levels, and quality nodes establishes clear operational capabilities.

#7 about 2 min

Analyzing the business consequences of missing structure

Fragmented processes and isolated tools lead to delayed releases and increased operational costs.

#8 about 3 min

Creating transparency with the Quality Tree platform

An interactive platform visualizes maturity levels and defines actionable capabilities to guide data-driven improvements.

#9 about 3 min

Designing quality as an interconnected software system

Improving unit testing, environments, and deployment in a unified way allows automation to scale reliably.

#10 about 2 min

Evolving automated accessibility testing as a quality node

Progressing from manual checks to integrated, measurable accessibility tests demonstrates structured quality evolution.

#11 about 4 min

Applying the framework for systemic quality improvement

Assessing current states and making targeted improvements enables organizations to scale software quality systematically.

Matching moments

2:23 min

Scaling AI adoption across disconnected software quality assurance teams

Daria Rudnik Daria Rudnik · Europe 2026 Virtual

2:18 min

Transforming software quality from assurance to enablement

Ondřej Gróf Ondřej Gróf · WWC Europe 2026

2:30 min

The shifting mindset of modern quality assurance engineers

Alisa Hrustic Alisa Hrustic · Europe 2026 Virtual

4:05 min

Using test automation as a catalyst for team collaboration

Augustin Gottlieb Augustin Gottlieb · WWC 2025

3:21 min

Automating complete quality assurance pipelines with artificial intelligence

Evelyn Haslinger · LIVE

2:02 min

Establishing a company-wide approach to software quality assurance

Daniel Strmečki +1 · WWC 2022

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