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World Congress 2026 Europe - Virtual Stage • Jul 2, 2026 • Session details

Stop building features. Start building impact.

Aminata Sidibe

Generative AI is helping engineering teams build the wrong features faster. Escape the build trap with outcome-driven architecture and connect technical decisions directly to measurable user impact.

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#1 about 3 min

Introduction to outcome-driven architecture and value creation

Modern product development must prioritize user needs and measurable impact over raw output and feature delivery.

#2 about 3 min

Designing architectures around actual user behavior and needs

Observing how people navigate physical spaces reveals that true value emerges when systems adapt to real-world usage.

#3 about 2 min

Why technology modernization must enable better user experiences

Upgrading to microservices or new architectures only provides business value if it directly improves product outcomes.

#4 about 5 min

Recognizing the difference between built functionality and useful solutions

Evaluating poorly designed physical objects demonstrates how starting with solutions instead of contexts creates complexity without value.

#5 about 4 min

Mapping common design failures to digital software development

Ignoring user problems in favor of glossy interfaces leads to digital products that fail to facilitate business value exchange.

#6 about 5 min

Escaping the build trap and avoiding feature bloat

Measuring success through ticket counts and feature volume obscures the fact that unused functionality only adds maintenance overhead.

#7 about 3 min

How artificial intelligence accelerates the dangerous feature factory

Generative tools lower implementation costs and allow teams to build the wrong solutions faster unless guided by outcome orientation.

#8 about 5 min

Starting architectural design with desired outcomes instead of features

Defining measurable changes in user behavior prevents premature technical investments and identifies simpler solutions like better navigation.

#9 about 4 min

Connecting technical observability with product and business performance

Tracking technical metrics must be paired with user interaction data to verify that a system generates relevant impact.

#10 about 3 min

Designing system architectures to support rapid product experimentation

Enabling prototyping, feature toggles, and safe rollbacks allows teams to validate product assumptions without permanent technical commitments.

#11 about 3 min

Optimizing software architecture for reversibility and risk management

Separating stable core domains from flexible user interfaces protects teams from hard-coding uncertain product hypotheses too early.

#12 about 2 min

Connecting architectural decisions directly to tested product assumptions

Documenting why specific technologies were chosen requires linking them to the user needs and business metrics they support.

#13 about 3 min

Treating product analytics as critical feedback infrastructure capabilities

Providing product teams with access to connected user and business data transforms passive reporting into actionable learning mechanisms.

#14 about 4 min

Making outcome-driven architecture a collaborative cross-functional responsibility

Integrating architectural planning into the continuous product discovery process ensures technical capabilities align with strategic business hypotheses.

#15 about 4 min

Shifting organizational culture from software delivery to learning

Measuring product impact rather than system health metrics transforms architecture into a powerful lever for human-centric value creation.

Matching moments

2:25 min

Building engineering cultures that support long-term software architecture

Oskar Kruschitz Oskar Kruschitz · Europe 2026 Virtual

3:34 min

Applying design thinking and lean software development principles

Tom George · LIVE

2:24 min

Using failed adoption to drive necessary architectural improvements

Sonja Nesic Sonja Nesic · WWC Europe 2026

3:23 min

Developer transition to architecture and finops automation

Mustafa Toroman · WWC 2023

3:35 min

Choosing human led transformational priorities over pure tech

Rudi Bauer Rudi Bauer +1 · Cappuccino with HR

3:08 min

The gap between technical success and user adoption

Mateusz Gren Mateusz Gren +1 · WWC Europe 2026

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