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World Congress 2026 Europe - Virtual Stage • Jul 5, 2026 • Session details

ChatGPT Apps: From Chat to Checkout

Aaron Koivunen

Destination websites are effectively obsolete. AI agents are coming for your customers. Learn how the Model Context Protocol seamlessly transforms informational chats into instant checkouts.

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#1 about 2 min

Evolving conversational artificial intelligence into actionable tool architectures

Initial artificial intelligence models handled simple conversations before progressing to executing external tasks through structured tool flows.

#2 about 4 min

Expanding model capabilities through the model context protocol

A standardized protocol framework enables isolated models to interact globally with external application interfaces and software tools.

#3 about 3 min

Solving point-to-point integration scaling with standardized protocols

Using a universal standard eliminates the engineering overhead of building separate application programming interfaces for external platform integrations.

#4 about 2 min

Adopting standardized protocols across major technology platforms

Major technology networks are actively deploying universal protocol applications to allow agent interaction with pre-existing company services.

#5 about 3 min

Enabling transactions and visual interactions through specialized protocols

Adding specialized communication layers allows autonomous agents to process checkout payments and render structured visual interaction data.

#6 about 3 min

Shifting application design from destination interfaces to conversational participants

Software architecture must pivot from standalone website destinations to embedding interactive logic within continuous user conversations.

#7 about 2 min

Designing valuable integrations using proprietary data and localized actions

Delivering specialized knowledge and unique operational functions prevents general search queries from bypassing proprietary software systems.

#8 about 3 min

Demonstrating conversational commerce patterns with practical product databases

Feeding massive multi-vendor catalogs into text formats allows intelligent system models to efficiently filter structured purchasing decisions.

#9 about 3 min

Handling authentication and transaction flows for autonomous agent buyers

Because subroutines lack centralized financial identities, specialized transaction workflows must map standard human credit methods to automated operations.

#10 about 4 min

Implementing decentralized micro-transactions for autonomous artificial intelligence agents

Cryptographic wallets and decentralized network frameworks guarantee autonomous worker logic the ability to authorize granular internet purchases.

#11 about 4 min

Exploring emergent monetization models and usage-based billing structures

Transitioning business towards autonomous intelligence ecosystems uncovers emerging economic patterns like usage-based pricing and localized context sales.

#12 about 3 min

Adapting discoverability and marketing strategies for non-human target audiences

Since autonomous subroutines analyze information differently than standard humans, organizations must fully rethink general programming discoverability strategies.

Matching moments

2:47 min

Transitioning toward autonomous agentic commerce

Annabella Bassler Annabella Bassler +3 · WWC Europe 2026

4:42 min

Predicting future retail experiences and avoiding technology hype

Alejandro Saucedo Alejandro Saucedo +2 · WWC 2025

2:26 min

Scaling agentic systems to fifty million customers

Julia Koch Julia Koch +1 · WWC Europe 2026

2:08 min

Demonstrating a conversational AI shopping experience

Benjamin Smith Benjamin Smith · WWC Europe 2026

54 sec

Integrating artificial intelligence into user agentic commerce

Brian Whippo Brian Whippo · WWC 2025

5:14 min

Intercom's strategic pivot to an AI-first software company

Brian Scanlan Brian Scanlan · WWC Europe 2026

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