World Congress 2026 Europe - Virtual Stage • Jul 5, 2026 • Session details

Designing the intelligence layer: The future of products beyond interfaces

The future of product design isn't a static interface, but a living intelligence layer. Learn to build adaptive experiences that leverage AI without sacrificing human empathy.

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#1 about 3 min

The shift from predictable UX to adaptive AI experiences

How product design is moving beyond static interfaces into adaptive, co-creating interaction loops.

#2 about 3 min

Examples of adaptive loops in modern software products

Real-world applications like Notion AI and Spotify DJ illustrate the transition to dynamic user journeys.

#3 about 3 min

The beehive analogy for distributed artificial intelligence systems

Using the structure of a beehive to explain local signals, global harmony, and independent AI agent roles.

#4 about 4 min

Using behavioral user signals to automatically resolve friction

Designing AI behavior from user drop-off data to automatically suggest smaller tasks and prevent overwhelm.

#5 about 4 min

Personalizing app experiences through context and time signals

Triggering intelligent focus modes and softer tones based on specific times, device contexts, and user routines.

#6 about 3 min

Adapting dynamic interfaces based on user preference patterns

Adjusting dashboard layouts and communication details by tracking recurring microdecisions and implementing gamification elements.

#7 about 4 min

Integrating external environmental signals for dynamic proactive adaptability

Making software resilient by connecting environmental data like weather APIs to proactively update schedules and mitigate risk.

#8 about 3 min

The impact of failed AI implementation on customer trust

Examining severe backlash from corporate chatbot failures to highlight the dangers of prioritizing speed over human relationships.

#9 about 3 min

Augmenting human soft skills with empathetic AI capabilities

Embracing complex soft skills and seeing AI interfaces as evolutionary tools rather than direct replacements for human interaction.

Matching moments

3:07 min

Adapting product design for proactive and agentic AI

Ekaterina Streltsova

Ekaterina Streltsova · Europe 2026 Virtual

4:05 min

Enhancing user experiences with existing artificial intelligence interfaces

Zan Markan

Zan Markan · World Congress 2024

1:46 min

Growth forecasts and core principles for AI-driven product design

Madalena Costa

Madalena Costa · World Congress 2024

4:38 min

Designing user experiences defensively against AI application failures

Krzysztof Cieślak

Krzysztof Cieślak · World Congress 2024

3:46 min

Designing AI interfaces for user autonomy and control

Christoph Bräunlein

Christoph Bräunlein +3 · World Congress 2025

1:25 min

Expanding AI across the product development lifecycle

Daniel Geisel

Daniel Geisel +1 · World Congress 2026 Europe

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Upcoming sessions on this topic

World Congress 2026 North America

September 25, 2026 · 16:50–17:20

Outdoor Stage

Beyond the Code: Human-AI Synergies in Product Development

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Staff Technical Program Manager at Google

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September 25, 2026 · 14:10–14:40

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Senior Director, Developers & AI

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World Congress 2026 North America

September 25, 2026 · 16:50–17:20

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Proactive AI That Doesn’t Annoy Users: Building Context-Aware Notification Systems

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Engineering Manager at Navan

Raju Dandigam Dandigam

World Congress 2026 North America

September 24, 2026 · 16:50–17:20

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Building AI Products vs. Building With AI

Aparna Dhinakaran, Rukmini Reddy, Tamar Bercovici

Aparna Dhinakaran

Rukmini Reddy

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World Congress 2026 North America

September 24, 2026 · 15:30–16:00

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Our Brains in the AI Era

Cassidy Williams

Senior Director of Developer Advocacy, GitHub

Cassidy Williams

World Congress 2026 North America

September 25, 2026 · 09:00–09:30

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AI Agents are Only as Smart as their Context: Building a Real-Time Context Engine at Intuit

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Lead Software Engineer at Intuit

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