WeAreDevelopers Logo WeAreDevelopers
Sign in
For You LIVE
WeAreDevelopers LIVE • Dec 3, 2020

Headless and JAMstack - The State of Commerce Today

Anil Kumar Krishnashetty

Anil Kumar proves monolithic commerce is dead. Headless JAMstack architectures now deliver hyper-fast, secure shopping experiences. Discover how to build scalable ecosystems that effortlessly survive Black Friday traffic.

Pause
Mute Enter Fullscreen
#1 about 2 min

Introduction to headless commerce and modern web technologies

Background on enterprise commerce platforms and the shift toward cloud-native API-first solutions.

#2 about 4 min

Understanding JAMstack through static and dynamic examples

Combining markup, client-side execution, and dynamic content delivery networks establishes highly interactive web experiences.

#3 about 3 min

Core principles of the modern JAMstack development mindset

Best practices for utilizing pre-built markup, integrating global caching systems, and consuming specialized market functions.

#4 about 5 min

Measuring the impact of fast website performance on users

Accelerating page loads directly reduces overall visitor bounce thresholds and streamlines customer research journeys.

#5 about 4 min

Improving developer experience with Git workflows and deploy previews

Transitioning documentation and component libraries into repository-hosted structures substantially simplifies collaboration workflows alongside peer reviews.

#6 about 2 min

Securing client credentials using serverless edge handler functions

Protecting sensitive application credentials dictates routing specific dynamic data requests through stateless serverless structures.

#7 about 3 min

Managing peak traffic via scalable content delivery networks

Pre-rendered configurations securely sustain continuous operational availability throughout sudden localized promotional traffic spikes.

#8 about 2 min

Integrating specialized third-party services over custom internal builds

Substituting extensive customized internal code paths with established authentication and transaction services accelerates deployment timelines.

#9 about 6 min

Defining headless systems for omnichannel digital storefront delivery

Decoupled multi-headed operational designs efficiently broadcast centralized retail inventory across traditional computers alongside experimental interfaces.

#10 about 4 min

Combining headless backend systems with frontend web frameworks

Disconnecting structural content management systems from interactive frontend displays dramatically improves deployment and rendering strategies.

#11 about 3 min

Achieving business goals through rapid deployments and market speed

Immediate production rollbacks and flexible interface expansions lower overall maintenance expenditures and product launch durations.

#12 about 2 min

Identifying applications fundamentally unsuited for static compilation builds

Extensive programmatic personalization tools and continually updating interfaces generate impractically slow site compilation durations.

#13 about 3 min

Optimizing long build times using micro-frontend architecture configurations

Splitting massive monolithic applications segment-by-segment isolates specific compilation requirements and streamlines CI/CD deployment automation.

#14 about 2 min

Accessing framework templates and platforms for new projects

Specialized developer starter kits and unrestricted enterprise trials facilitate immediate entry into modern backend experimentation.

Matching moments

43 sec

Leveraging the JAMstack concept for content-driven web applications

Sasha Shynkevich · LIVE

1:14 min

Defining the Jamstack architecture and core principles

Tamas Piros Tamas Piros · WWC 2021

9:36 min

Reducing environmental impact with static site generators and Jamstack

Roy Derks · JS Congress

1:52 min

Leveraging jamstack and edge computing for frontend delivery

Michael Bromley · WWC 2022

2:55 min

Built-in performance benefits of the Jamstack architecture

Tamas Piros Tamas Piros · WWC 2021

5:56 min

Transitioning to headless commerce architectures and decoupled interfaces

Michael Bromley · WWC 2022

More from WeAreDevelopers LIVE

Aliens in Quarantine, Python Deprecates Loops, and AI Buys Old Books - Zbyszek Tenerowicz thumbnail
5:43
5 days ago

Aliens in Quarantine, Python Deprecates Loops, and AI Buys Old Books - Zbyszek Tenerowicz

Chris Heilmann, Daniel Cranney

WeAreDevelopers LIVE - Node and Package Security thumbnail
1:08:30
5 days ago

WeAreDevelopers LIVE - Node and Package Security

Chris Heilmann, Daniel Cranney, Zbyszek Tenerowicz

WeAreDevelopers LIVE - Streaming HTML thumbnail
1:10:26
12 days ago

WeAreDevelopers LIVE - Streaming HTML

Chris Heilmann, Daniel Cranney, Jad Joubran

WeAreDevelopers LIVE - CODE100 at WeAreDevelopers Europe thumbnail
1:02:34
19 days ago

WeAreDevelopers LIVE - CODE100 at WeAreDevelopers Europe

Chris Heilmann, Daniel Cranney, Justin Halsall, Werner Jeschko, Nicole Jeschko, Mirco Tomić

WeAreDevelopers LIVE - Web Performance in an AI World thumbnail
1:07:59
26 days ago

WeAreDevelopers LIVE - Web Performance in an AI World

Chris Heilmann, Daniel Cranney

FIFA Hack, Midjourney Does Ultrasounds, and Trampoline Traffic Lights - Nicole Jeschko and Werner Jeschko thumbnail
5:55
about 2 months ago

FIFA Hack, Midjourney Does Ultrasounds, and Trampoline Traffic Lights - Nicole Jeschko and Werner Jeschko

Chris Heilmann, Daniel Cranney

Upcoming sessions on this topic

Open session

World Congress 2026 North America

Agentic commerce's dirty little secret, and what to do about it.

Joe Monastiero

Founder & CEO at visualAI

Joe Monastiero
Open session

World Congress 2026 North America

Look What Java Can Do Now: Live-Coding a GenAI MCP Server with the JAQ Stack

Suren Konathala

Senior Engineering Leader, Marketing & AdTech, AI GTM & Digital Experience Platforms, Java x AI

Suren Konathala
Open session

World Congress 2026 North America

Fast by Design: A Masterclass in High-Performance Web Engineering

Aaron Grogg

Senior web developer, committed to improving the user experience by improving web performance

Aaron Grogg
Open session

World Congress 2026 North America

From Cloud Native to Multi-Cloud Native: Write Once, Deploy Anywhere

Sandeep Pal

Principal Member of Technical Staff at Salesforce

Sandeep Pal
Open session

World Congress 2026 North America

Full Stack with Flutter - are we there yet?

Nemanja Stošić

Senior Flutter Developer

Nemanja Stošić
Open session

World Congress 2026 North America

Architecting AI in Angular: WebMCP, A2UI, and the Agent Experience

Ankita Sood

Sr. Principal Engineer @ Secureworks | Angular GDE

Ankita Sood

Related videos

Jamstack and Web Performance, a match made in heaven thumbnail
42:04
WWC 2021 • about 5 years ago

Jamstack and Web Performance, a match made in heaven

Tamas Piros

Modern Headless Commerce with Vendure thumbnail
29:19
WWC 2022 • about 4 years ago

Modern Headless Commerce with Vendure

Michael Bromley

The Lean Web thumbnail
46:46
JS Congress • over 4 years ago

The Lean Web

Chris Ferdinandi

How to Stop Choosing JavaScript Frameworks and Start Living thumbnail
43:57
LIVE • over 5 years ago

How to Stop Choosing JavaScript Frameworks and Start Living

Sasha Shynkevich

Web development best practices in 2021 thumbnail
51:10
JS Congress • over 4 years ago

Web development best practices in 2021

Laurie Voss

How to Build Truly Production-ready Apps - Modern JS-based SaaS Stack for Indie Devs and Small Teams thumbnail
45:31
LIVE • almost 5 years ago

How to Build Truly Production-ready Apps - Modern JS-based SaaS Stack for Indie Devs and Small Teams

Dávid Lévai

Related articles

From learning to earning

Jobs that call for the skills explored in this talk.