Our Trace Agent automatically turns guest requests from reservation comments into actionable tasks in Sweeply, helping hotel teams work more efficiently and reducing manual effort in day-to-day operations.

For hoteliers, this means clear operational benefits:

✔️ Around 30 tasks generated per day

✔️ Approximately 3.5 hours saved per week

✔️ Less manual data transfer between systems

THE FLAG Zürich is the first property to implement this solution, with further expansion planned across other properties.

Read more here: https://apaleo.com/customer-stories/hotel-groups-chains/apaleo-and-THE-FLAG-bring-agentic-AI-into-live-hotel-operations

In the last episode of Pillow Talk Sessions, our CEO Ulrich Pillau shares how Apaleo’s open, API-first platform is helping hoteliers move beyond outdated tech to embrace the future.

He talks about: 

• why digital-first operators are outpacing legacy hotel brands 

• how a shift in leadership mindset unlocks real transformation 

• where open integrations and automation create better guest and staff experiences

Listen to the episode here: 🌐 Pillow Talk Sessions: https://www.pillowtalksessions.com/hospitalitys-digital-reset-with-ulrich-pillau-apaleo/ 

🎧 Listen on Spotify: https://open.spotify.com/episode/5KBiUsLWwZFiN531ecHwNv?si=d42eaafae96945fa 

🍏 Listen on Apple: https://podcasts.apple.com/us/podcast/hospitalitys-digital-reset-with-ulrich-pillau-apaleo/id1771003987?i=1000745256543

📺 Watch on YouTube: https://www.youtube.com/watch?v=MtQgXM7JdBU

We are excited to share Anna Werner’s story. As a Senior Product Growth Expert based in Berlin, Anna’s journey shows how openness to change, collaboration across teams, and ownership of your path can shape both personal growth and business impact.

Read the full story to see how Anna’s journey unfolds

Burda’s digital publisher brands, which include Focus Online, Chip and Bunte.de, are being united under the BurdaForward subsidiary. The various brands are decentralised and, for historical reasons, have their own IT architectures and developer teams who work with different programming languages.

Organised into “Jobs to be Done” teams, BurdaForward is no longer structured according to brands and products, but based on the jobs that the products perform for users. The “Content Technologies” team offers the individual “Jobs to be Done” teams a central content platform – a technical foundation. Job teams can work completely independently of the content platform, draw on complete services, or develop their own features on the content platform stack. All technologies used will be unified into a core tech stack that will be made available to the developers on the job teams.