How to build and manage a talent community
March 1, 2024
min read

How to build and manage a talent community

Rebeka Meszaros
Rebeka Meszaros

A talent community is a curated group of potential candidates who are already interested in your company. Using a talent community is an efficient approach to recruitment because it allows for a more streamlined hiring process, access to a pool of engaged candidates, as well as reduced recruitment costs — and time. How do you build and manage one such community? This article will guide you through the practical steps and strategies for effectively building and managing a talent community.

What are talent communities?

A talent community is essentially a network of individuals who have shown interest in your company and are potential future hires. Unlike traditional recruitment pools — which are often passive and impersonal — talent communities are active and engaging. They offer a platform for potential candidates to connect with your company and stay informed about job opportunities and company culture.

The difference between talent communities and traditional recruitment methods is significant. Traditional methods rely on cold calling a database of resumes, where candidates are often unaware of their potential fit within a company. 

Talent communities, however, foster a two-way interaction. They allow companies to showcase their culture and values while candidates get a feel for the workplace environment and can assess if they align with the company's vision.

The value of talent communities is clear for both companies and candidates. For companies, they provide a ready pool of interested and informed candidates, making the hiring process more efficient. For candidates, they offer insights into the company, helping them make informed decisions about their potential employment. This mutual benefit creates a more effective and human-centric recruitment process.

The building blocks of a talent community

Before laying out the roadmap to building one, let’s look at what we will need to establish a successful talent community. For instance, we need a plan around who to attract, where to engage, and how to keep the community active and interested. 

Identify your target audience

Start by clearly defining the skills, experience levels, and industry backgrounds that your company needs. Think about the specific attributes of your ideal community members and focus your efforts on reaching these individuals.

Engagement platforms

Then, select platforms that offer the best engagement opportunities with your target audience. While social media platforms like LinkedIn and Twitter are effective for broad engagement, specialised software can provide a more focused environment for interaction. Also, utilise your company website for a dedicated career page or community portal, and encourage direct engagement with potential candidates.

Content strategy

Content keeps your community engaged. Mix company updates, industry news, and professional development resources to provide continuous value. Incorporate diverse formats such as videos, employee stories, and webinars to maintain interest and engagement. The aim is to make your community members feel informed, valued, and continually connected to your company.

To streamline and focus your efforts, consider the following:

  • Host events like Q&A sessions, workshops, or networking events to strengthen connections within your community.

  • Implement feedback channels to understand community needs and preferences for continuous improvement.

  • Use analytics to measure engagement and refine your strategy; this helps ensure your community remains vibrant and relevant.

Step 1: Launch your talent community

Once you’ve done the groundwork, follow these practical steps to get your community off the ground and thriving.

Create a career landing page that:

  • Is visually appealing and easy to navigate. Include clear calls-to-action (CTAs) that invite visitors to join your talent community.

  • Clearly articulates what members will gain by joining your community, such as exclusive job alerts, industry insights, and networking opportunities.

  • Ensures the sign-up form is straightforward, asking for only essential information to encourage more sign-ups.

  • Addresses FAQs about the application process, company culture, and career development opportunities. 

Utilise social media and networking events

  • Use multiple platforms like LinkedIn, Twitter, and Facebook to share content from your talent community and direct followers to your career landing page.

  • Don't just post and forget. Engage with users by responding to comments, participating in discussions, and sharing relevant content to keep the conversation going.

  • Encourage your employees to share job openings and community events on their personal social media profiles. This can extend your reach and tap into a broader network.

  • Use social media to promote and live-stream networking events, webinars, and workshops, making it easy for people to join your talent community.

  • Develop unique hashtags for your talent community to use on social media. This can help track conversations about your company and make it easier for potential candidates to find relevant content.

Create partnerships and collaborations

  • Partner with colleges and universities to tap into a pool of soon-to-be graduates. Offer workshops, internships, or guest lectures to build early relationships.

  • Collaborate with professional associations to gain access to experienced professionals in your industry. Participate in or sponsor events and conferences to raise your company's profile.

  • Engage with local community groups or online forums related to your industry. These platforms can be excellent sources of diverse talent.

Pro tips

# Once your talent community is launched, maintain regular communication to keep members engaged and informed. This could be through newsletters, social media updates, or personalised emails.

# Use analytics to track the growth and engagement of your talent community. Be prepared to adjust your strategies based on what's working and what's not.

Step 2: Engage and nurture your talent community

Once your talent community is up and running, the key to its success lies in how well you engage and nurture its members. Here’s how to keep your community active and beneficial for both your company and its members.

Maintain regular, valuable communication

  • Strike a balance in communication frequency to keep members informed but not overwhelmed. Monthly newsletters or bi-weekly updates can be a good starting point.

  • Mix up your content to include industry news, company updates, and professional development tips. This variety keeps the community engaged and provides real value.

  • Use data to segment your audience and personalise communications. Tailored messages resonate more with members and can increase engagement.

  • Use quizzes, polls, and interactive infographics to make your communications more engaging. Interactive content can increase participation and keep the community lively.

Share exclusive opportunities and insights

  • Give your talent community first dibs on job openings. This exclusivity makes membership in the community feel valuable.

  • Provide insights into your company culture, upcoming projects, or industry trends. This information can help members feel connected and informed.

  • Host member-only events: Organize webinars, Q&A sessions with leaders, or virtual networking events exclusively for community members. These events can enhance the sense of belonging and provide valuable networking opportunities.

Encourage feedback and interaction

  • Regularly solicit feedback from your community members about what they find valuable or what improvements they’d like to see. This can be done through surveys, polls, or open forums.

  • Create spaces for members to interact, such as online forums or social media groups. Peer-to-peer interaction can foster a stronger community feeling.

  • Show that you value member input by acting on feedback and making visible changes. This responsiveness can build trust and loyalty within the community.

Step 3: Manage and scale your talent community

As your talent community grows, effective management and strategic scaling become crucial. Here’s how you can ensure your community remains a valuable asset:

Use CRM and ATS systems

  • Integrating Customer Relationship Management (CRM) and Applicant Tracking System (ATS) software streamlines community management. This setup helps efficiently track member interactions, job applications, and engagement levels.

  • Use automation features within CRM and ATS systems for routine communications, updates, and event invitations. This saves time and ensures consistent engagement with your community.

  • Leverage ATS features to personalise the job application process for community members, making it smoother and more engaging.

  • Use ATS data to track the journey of community members, from potential candidates to applicants. This insight can help tailor the community experience to support members at different stages.

Make data-driven decisions

  • Utilise analytics to gauge the health of your community. Look at metrics like open rates for emails, participation in events, and activity in discussion forums.

  • Use data insights to adjust your engagement strategies. If certain types of content or events are more popular, consider focusing more on those areas.

  • Incorporate community feedback directly into your analytics to understand sentiment and satisfaction levels

Utilise community moderation and guidelines

  • Establish and communicate clear guidelines for participation in the community. This helps maintain a professional and positive environment.

  • Regularly monitor community spaces to ensure discussions remain respectful and on-topic. Prompt moderation can address potential issues before they escalate.

  • Provide a simple way for community members to report inappropriate content or behaviour.

Leverage existing talent communities: WeAreDevelopers

Building a talent community from the ground up is a hefty task. It's time-consuming and requires a lot of know-how. That's where WeAreDevelopers comes in; it's the go-to community for tech professionals in Europe. Here's what makes it a game-changer for your hiring strategy:

  • Direct access to quality talent: Jump straight into a bustling community of skilled developers. No waiting, no building from scratch.

  • Simplify your hiring: Post jobs, sift through candidates, and chat with prospects all in one spot. It's hiring made easy.

  • Boost your brand: With a dedicated page for your company, filled with stories and videos, you'll catch the eye of tech talent year-round.

  • Get the perfect match: With expert help, you'll meet candidates that fit your needs perfectly. And the best part? You only pay when you hire.

  • Engage all year: From the massive WeAreDevelopers World Congress to intimate virtual events, there's always a chance to showcase your brand and meet potential hires.

Joining WeAreDevelopers is about becoming part of an ecosystem where tech pros and companies grow together. You'll stay active in the tech scene, meet candidates ready to jump on board — and position your company as a leader in the tech community.

Forget the hassle of starting from zero. With WeAreDevelopers, you're one step away from enhancing your recruitment game. 

Attract talent from Europe’s #1 Developer Community


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