Product Marketing Membership
Reach Developers and Grow Product Adoption All Year
One membership that keeps your product in front of developers all year - through your brand page, campaigns, podcasts, newsletters, and features.
Plans start at €9,600 a year, billed annually.
Companies That Partner With WeAreDevelopers
The Scale of the Community
- 16M+
- Website reach (annual)
- 56M+
- Reach across WeAreDevelopers channels (annual)
- 200M+
- Touchpoints (annual)
Membership Plans
Pick the Plan That Fits Your Go-to-Market
Plans start at €9,600 a year - about €800 a month, billed annually. Every plan includes a campaign slot and your brand page; higher tiers add content formats and more passes to WeAreDevelopers World Congress.
Growth
€9,600 /yr
Billed annually
- 1 Campaign slot all year long
- Brand Page with storytelling features
- 2 WeAreDevelopers World Congress passes
Leader
€19,200 /yr
Billed annually
- 1 Campaign slot all year long
- Brand Page with storytelling features
- 1 Coffee with Developers Podcast
- 1 Dev Digest Newsletter Ad, 1 LIVE Show Feature, 1 Magazine Advertorial
- 2 World Congress passes + 1 Premium pass
Champion
€38,400 /yr
Billed annually
- 2 Campaign slots all year long
- Brand Page with storytelling features
- 1 Coffee with Developers Podcast
- 2 Dev Digest Newsletter Ads, 2 LIVE Show Features, 2 Magazine Advertorials
- 2 Social Media Campaigns
- 4 World Congress passes + 2 Premium passes
What's Included
Everything a Membership Includes
Plans are built from a set of formats. Here's what each one is, in plain language, so you can see exactly what you're buying.
Your Always-On Presence
Campaign Slot
Your dedicated place in the marketing calendar for the year - a planned moment to put your product in front of a developer audience, timed around your go-to-market instead of fired off as a one-off.
Brand Page
Your product's home on WeAreDevelopers, where developers get to know what you build and why it's worth trying - told as a story, not an ad.
Content and Media Formats
Coffee with Developers Podcast
A podcast conversation aimed at a developer audience, so engineers hear what your product does from the people who build it.
Dev Digest Newsletter Ad
A placement in the community newsletter developers already open, putting your product in a channel they chose to follow.
LIVE Show Feature
A feature in a WeAreDevelopers livestream, reaching engineers who tune in for technical content.
Magazine Advertorial
A longer-form written feature that explains your product in depth to a technical readership.
Social Media Campaign
A coordinated push across WeAreDevelopers' social channels that puts your product in front of the wider developer community.
Meet Developers in Person
WeAreDevelopers World Congress Passes
Passes to WeAreDevelopers World Congress so your team can meet developers face to face and show your product; higher tiers add Premium passes.
How It Works
How Your Membership Works
A short kickoff, then a mix of self-serve publishing and campaigns we run with you - the engine handles getting your product seen by the right developers.
- 01
Kickoff and Setup
We onboard your team, set up your brand page, and plan your campaign calendar for the year, so you're ready to launch.
- 02
Publish and Launch All Year
Post updates and stories yourself from your brand page whenever you want, and run your campaign slot when it fits your go-to-market.
- 03
The Engine Puts You in Context
The platform surfaces your product, brand, and content to the developers they're most relevant to, where they already spend time.
- 04
Presence That Compounds
Developers grow familiar with your product over time, so it's already on their radar when they're choosing tools. Higher tiers add produced formats like podcasts, features, and advertorials on top.
Choosing a Plan
Which Plan Fits Your Go-to-Market
A quick guide to where each plan lands. Talk to our team for a tailored recommendation.
Growth
Getting Started with Developer Reach
You want a brand page and one campaign a year to start putting your product in front of a developer audience.
Leader - Most Popular
Scaling Your Go-to-Market
You want the full content mix - podcast, newsletter, live, and magazine placements - so developers keep seeing your product across the channels they trust.
Champion
All-In on Developer Marketing
You want more campaigns, more of every format, social reach, and the largest allocation of passes to WeAreDevelopers World Congress.
“With a membership, we can establish our presence within the developer community all year long.”
Talk to Us
Start Reaching Developers Today
Every plan can be tailored to your goals. Talk to our team to walk through what's included and pick the plan that fits your go-to-market.
Prefer to browse first? Compare plans
FAQ
Common Questions
- Do we have to create all the content ourselves?
- You publish updates and stories yourself from your brand page whenever you want. Campaigns and produced formats - podcasts, features, and advertorials - we plan and produce together with your team.
- How is this different from running ads?
- One-off ads run while you pay for them, then they stop. A membership keeps your product, brand, and content in front of developers all year, and our engine surfaces them in context to the developers they're most relevant to.
- What is a campaign slot?
- Your dedicated place in the marketing calendar for the year. Growth and Leader include one; Champion includes two. Talk to our team to plan where each one lands.
- Which developers will this reach?
- Developers and AI professionals across the WeAreDevelopers community, reached where they already spend time - the brand page, newsletter, podcasts, livestreams, and social channels they follow.
- Can we change plans as we grow?
- Yes. Talk to our team and we'll help you move to the plan that matches your go-to-market now.
- How is the membership billed?
- Every plan is a flat annual membership, billed annually and running for the full year - so your product stays visible to developers continuously rather than campaign by campaign.
The Solution