Loyalty Evolution Hackathon

Elevator Lab and Blockchain Hub, together with colleagues from Customer Engagement Platforms & Products team in Raiffeisen Bank International AG, organized a Loyalty Hackathon from 24th until 26th of March. Thirteen teams from three CEE countries spent the weekend in-person in Vienna’s Talent Garden, creating solutions aiming to improve customer engagement and #loyalty, in two challenges:

➡️ Business challenge - Hack the loyalty with innovative engagement
Winner of the Challenge was PUCWOLL, a Slovakian team of students and young professionals, that created and delivered a solution based on the gamification of the client loyalty experience.

➡️ Technology-based challenge - Hack the loyalty with blockchain
Winner of the Challenge was Überall, a team of Austrian developers and young professionals, with a loyalty solution for cash management.

Two winning teams were awarded a prize of 3.000 EUR each by a professional jury led by Iryna Arzner, Head of Retail Customer Growth and Christian Wolf, Head of Strategic Partnerships and Ecosystems.

#blockchain #hackathon #talent