Marketing Data & Analytics Manager

Are you passionate about turning data into insights that drive real business impact? We're looking for a strategic and analytical leader to join our marketing team as a Marketing Data & Analytics Manager. In this role, you'll be the architect of our marketing measurement strategy, building the systems, dashboards, and models that help us understand performance, optimize investments, and drive growth across every channel. What You'll Do Lead Marketing Analytics Strategy

• Define and implement our tracking, tagging, and measurement framework across all marketing channels.

Build Insightful Dashboards & Reports

• Create intuitive dashboards and recurring reports (weekly, monthly, quarterly) that make complex data easy to understand for team members at all levels.

Analyze Campaign Performance

• Evaluate return on investment, conversion funnels, and channel effectiveness across Google Ads, Microsoft Ads, SEO, social media, and web analytics platforms.

Forecast & Model Performance

• Develop predictive models and forecasts to guide marketing strategy and budget allocation.

Construct Attribution Models

• Build and refine attribution frameworks that provide full insight into the marketing funnel and return on investment.

Establish & Monitor Critical Metrics

• Keep an eye on performance through tracking metrics for assessment and improvement.

Collaborate Cross-Functionally

• Partner with marketing, commercial, and corporate teams to ensure data readiness, operational alignment, and seamless data flow.

Ensure Data Compliance

• Uphold data privacy laws and regulations in all aspects of data collection, storage, and usage.

Drive Actionable Insights

• Translate data into clear, strategic recommendations that influence marketing spend, campaign direction, and business decisions.

Identify Opportunities & Risks

• Proactively surface inefficiencies, risks, and new opportunities for optimization and growth.

Do you have experience in Power BI?, Do you have a Bachelor's degree?, * A data-driven storyteller who can simplify complexity and influence decisions.

• A strategic problem solver with hands-on experience in marketing analytics tools and platforms.
• A collaborative leader who thrives in cross-functional environments.
• A proactive problem-solver who's always looking for ways to improve performance and efficiency.
• Bachelor's degree in Marketing or Business Administration, or equivalent experience required.

Experience

• 8+ years of experience in the management of marketing data.
• Demonstrated leadership and influencing experience.
• Strong data analysis and reporting skills.

Knowledge, Skills, Abilities

• Experience with PowerBI, Adobe Analytics, Eloqua, SFDC, or similar required
• Capability in handling marketing data systems.
• Excellent communication and presentation skills.
• Proven ability to translate business strategy into marketing data strategy., * This telephone line is reserved solely for job seekers with disabilities requiring accessibility assistance or an accommodation in the job application process. Messages left for other purposes, such as not being able to get into the career website, following up on an application, or other non-disability related technical issues will not receive a response.

Thermo Fisher Scientific offers competitive pay, an annual performance bonus, health benefits, and additional employee incentives. We cultivate a forward-thinking and dynamic atmosphere to support your career growth.

Our Mission is to enable our customers to make the world healthier, cleaner and safer. Watch as our colleagues explain 5 reasons to work with us. As one team of 100,000+ colleagues, we share a common set of values - Integrity, Intensity, Innovation and Involvement - working together to accelerate research, solve complex scientific challenges, drive technological innovation and support patients in need. #StartYourStory at Thermo Fisher Scientific, where diverse experiences, backgrounds and perspectives are valued.

We help our customers accelerate life sciences research, solve complex analytical challenges, improve patient diagnostics and increase laboratory productivity. With $1.4 billion invested annually in R&D, our collaborative and diverse teams have the resources they need to drive new discoveries and do cutting-edge research and develop important applications and tools that help millions of lives around the world.
Thermo Fisher Scientific Inc. is the world leader in serving science, with an annual revenue of approximately $40 billion. Our Mission is to enable our customers to make the world healthier, cleaner and safer. Whether our customers are accelerating life sciences research, solving complex analytical challenges, increasing productivity in their laboratories, improving patient health through diagnostics or the development and manufacture of life-changing therapies, we are here to support them. Our global team of more than 100,000+ colleagues deliver an unrivaled combination of innovative technologies, purchasing convenience and pharmaceutical services through our industry-leading brands, including Thermo Scientific, Applied Biosystems, Invitrogen, Fisher Scientific, Unity Lab Services, Patheon and PPD.