Growth Lead

Cloudflare
San Francisco, United States of America
14 days ago

Role details

Contract type
Permanent contract
Employment type
Full-time (> 32 hours)
Working hours
Regular working hours
Languages
English, Russian
Experience level
Senior

Job location

Tech stack

Artificial Intelligence
Large Language Models
Cloudflare

Job description

  • Identify and segment key target audiences, including startups and teams operating on Cloudflare
  • Plan and execute structured outreach campaigns to generate qualified leads and partnerships
  • Represent Optux AI through podcasts, interviews, and relevant community discussions
  • Build and maintain a professional network that contributes to product awareness and business growth

Content & Communication

  • Translate complex technical concepts (server-side testing, Cloudflare Workers, SEO-safe experimentation) into clear and compelling narratives

  • Develop content strategies across multiple formats - including video explainers, product case studies, articles, and email campaigns

  • Design and publish simple, conversion-oriented landing pages using Framer or similar tools

  • Manage all social media channels, ensuring consistent messaging and brand alignment Activation & Growth

  • Re-engage users who registered but have not completed onboarding or activation

  • Plan and optimize targeted, cost-effective advertising campaigns across relevant platforms and professional communities

  • Collaborate closely with product and engineering teams to ensure that marketing communication aligns with product improvements and the roadmap

  • Consistently translate technical value into clear business benefits for decision-makers Hypothesis & Experimentation

  • Formulate and validate data-driven growth hypotheses

  • Use AI-driven tools to streamline content creation, automation, and market research workflows

  • Develop scalable, repeatable growth processes that can be continuously measured and improved

  • Growth Marketing : 2+ years in B2B or startups, with proven success driving user acquisition and activation

  • Outbound & Communication : Comfortable with direct outreach, cold messaging, and public speaking (podcasts, demos, communities)

Requirements

  • Content & Storytelling : Strong ability to craft narratives that convert complex tech into business value
  • Self-Management : Independent, structured, and proactive. No micromanagement - just ownership
  • Technical Literacy : Basic understanding of web infrastructure (bonus if familiar with Cloudflare)
  • AI Power User : Experienced in using LLMs and other tools to scale workflows
  • Language Skills : Fluent in English (C1) and Russian (B2+)

Benefits & conditions

This isn't just another sales role. We're looking for a partner who loves turning complex products into stories people can't wait to hear and buy.

Growth Lead

Optux AI is a server-side experimentation and personalization platform running on Cloudflare Workers.

It empowers teams to run server-side A / B tests, split experiments, and SEO-safe personalization directly on Cloudflare Workers - ensuring zero impact on page speed, security, or SEO performance.

Our niche is well-defined, and the product delivers real value - but the onboarding isn't plug-and-play.

Optux AI requires a thoughtful, technical setup process. That's why we're not looking for someone just to run campaigns.

About the company

Cloudflare, Inc. is the leading connectivity cloud company on a mission to help build a better Internet. It empowers organizations to create an application modernization and AI strategy to consume, build, protect, and defend at scale. Cloudflare’s connectivity cloud delivers the most full-featured, unified platform of cloud-native products and developer tools, so any organization can power and protect their applications.


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