Full Stack Web Developer

Pathfinder is a brand platform on a mission to acquire, scale, and revitalize exceptional consumer brands in the U.S. Backed by a committed capital vehicle and led by founders with experience spanning Stanford GSB, Harvard Law, Y Combinator, Forbes 30U30, and deep expertise in e-commerce, marketing, and finance, we acquire high-potential DTC brands and unlock growth through hands-on operational excellence. We have acquired several brands to-date and are building a dream team of experts who want to turn previously mismanaged brands into breakout successes.

Our long-term vision : build a $100M+ portfolio of beloved, performance-driven consumer brands.

About the Role

We\u2019re hiring an exceptional Full Stack Web Developer to build, customize and optimize 2 in-house DTC websites.

In this remote role, you will own and set the technical direction and ensure our websites are fast, stable, and scalable.

You\u2019ll work closely with the Head of Growth, Design, and Founders .

What You\u2019ll Do :

• Own our Shopify storefront development : Build, customize, optimize, and maintain our e-commerce site using Shopify Hydrogen, React, TypeScript, Liquid, HTML5, CSS3, JavaScript (including frameworks like React.js or Vue.js), and JSON
• You\u2019ll set the technical direction and ensure our site is fast, stable, and scalable.
• Shopify / Frontend Development, Management & Performance Optimization
• Ensure all digital environments are developed with a mobile-first approach, prioritizing load times and optimizing content settings for speed.
• Stay current with e-commerce trends, Shopify platform updates, emerging technologies, and new tools that can enhance the customer journey and overall site performance.
• Continuously refine checkout processes, upsells, cross-sells, and subscription models to improve conversion rates, increase average order values, and other targeted KPIs.
• Implement sustainable coding practices.
• Collaborate and support cross-functional team requests.
• Recommend and support the integration and maintenance of industry-leading Shopify apps and vendor platforms to improve overall performance.(e.g., ReCharge, Klaviyo, ReBuy, AfterSell, Okendo)
• Launch new pages & features : Collaborate with our design and growth teams to ship landing pages, improve PDPs, and implement new features that delight customers. You turn ideas and mockups into pixel-perfect, mobile-first, responsive experiences that wow across devices.
• Act as a technical thought leader : Surface opportunities to business stakeholders, clarifying technical constraints, and communicating trade-offs in a way that informs decision-making.
• Drive experimentation (A / B testing) : Set up and run A / B tests using tools like Intelligems. You\u2019ll help formulate hypotheses with the team, test them, and iterate based on results to boost conversion and user experience.
• Optimize performance for SEO & CRO : Ensure our site is technically SEO-friendly and follows CRO best practices. You prioritize mobile performance, optimizing layout, speed, and interactivity for smaller screens. You\u2019re constantly fine-tuning load times, responsiveness, and accessibility to keep our Google Lighthouse scores high.

• 3-6+ years in Shopify development, UI / UX design, and e-commerce optimization.
• Proficiency in Shopify Liquid, JavaScript, HTML, CSS, and front-end frameworks.
• Experience in building custom Shopify themes & modifying existing themes.
• Strong UI / UX design skills, with a focus on optimizing user flows and mobile experience.
• Experience with Shopify Plus, API integrations, and performance optimizations.
• Familiarity with conversion optimization, heatmaps, and A / B testing tools.
• Strong understanding of A / B testing, multivariate testing, and personalization techniques. Expertise in using testing platforms (e.g., Optimizely, VWO) and analytical tools like Google Analytics.
• Ability to draw actionable insights from user behavior data, and translate these insights into optimization plans.