TikTok E-Commerce Executive

Our client is seeking a proactive, analytical, and trend-driven TikTok E-Commerce Executive to lead and grow their TikTok Shop channel. In this role, you will take ownership of strategy, campaign planning, creator partnerships, product optimisation, and sales performance.

You must understand TikTok culture, know how to drive conversions through content, and be confident managing KPIs. Your goal is scale sales, increased visibility, and create a best-in-class TikTok shopping experience.

Key Responsibilities

1. TikTok Shop Strategy and Growth:

• Develop and execute a monthly growth plan for TikTok Shop.
• Lead optimisation of product listings (SEO, creatives, pricing strategy, and conversion improvements).
• Identify high-potential products and plan promotional cycles.

2. Campaign Planning and Management:

• Manage TikTok Shop promotional events (mega sales, themed campaigns, seasonal drops).
• Secure platform support and promotional placements.
• Coordinate with content, design, and marketing teams to align campaign assets.

3. Influencer and Affiliate Management:

• Source, negotiate, and manage relationships with TikTok creators and affiliates.
• Create influencer briefs, monitor performance, and scale top-performing partnerships.
• Oversee gifting, seeding, and affiliate content plans.

4. Data Analysis and Reporting:

• Analyse sales performance, traffic sources, CPC/CTR/CVR, and ROI across campaigns.
• Identify trends, opportunities, and gaps to continuously improve performance.
• Produce detailed weekly and monthly reports for management.

5. Content Direction and Coordination:

• Collaborate with the creative/content team on TikTok-style product videos, creator scripts, and UGC.
• Provide data-led insights on what content converts.
• Support live commerce planning when needed.

6. Operational Oversight:

• Ensure product availability, inventory accuracy, and compliance with TikTok Shop policies.
• Coordinate with fulfilment/logistics teams for smooth operations.

This role is not eligible for visa sponsorship. All applicants must have the legal right to work in the UK., * 1 - 3+ years' experience in TikTok Shop, e-commerce, digital marketing, or social commerce roles.

• Strong understanding of TikTok trends, algorithm behaviour, and content conversion.
• Data-driven mindset with ability to interpret and act on platform analytics.
• Excellent communication, negotiation, and relationship-building skills.
• Highly organised with ability to manage multiple campaigns simultaneously.
• Experience with influencer/affiliate marketing is a strong advantage.
• Comfortable working in a fast-paced, performance-based environment.

Bonus Skills (Preferred but Not Required):

• Experience in TikTok ad optimisation or paid social campaigns.
• Skills in Canva, CapCut, or video editing tools.
• Previous e-commerce experience on Shopify, Amazon, or other marketplaces.
• Background in live-stream commerce.

TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.​

Why Join Us

Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.​

We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.​

Diversity & Inclusion​

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.​