Head of Data and Analytics
Role details
Job location
Tech stack
Job description
Own Portfolio Growth: Lead marketing strategy that drives delegate sponsor and community revenue across multiple Life Sciences events.
Shape category leading brands: Strengthen positioning in fast moving markets like biopharma clinical innovation digital health and therapeutic frontiers.
Build a high-performing team: Recruit coach and inspire marketers to exceed targets in a complex B2B environment.
Impact with purpose: Help accelerate dialogue and adoption of innovations that improve health outcomes worldwide., This role will focus on driving large high value Life Sciences audiences and delegate revenue through omnichannel lead generation. You will work to attract and engage some of the worlds leading pharma biotech medtech and health tech organisations and play a key part in shaping Kisacos influence across healthcare landscapes including AI Drug Discovery & Development.The AI Drug Discovery & Development (AIDDD) Summit is a flagship event in Kisaco Researchs life sciences portfolio representing one of the fastest-growing communities in pharma innovation. Since its launch in 2022 AIDDD has evolved from a niche meeting on AI in early discovery into a global summit covering the entire R&D value chain from biology and chemistry through to process development and clinical trials. The 2025 Boston edition hosts over 500 attendees and 100 speakers making it the largest and most influential AIDDD to date. This continued growth reflects the sectors accelerating adoption of AI and the summits unique position as a trusted neutral forum uniting scientists technologists and R&D leaders across the pharmaceutical ecosystem., The Head of NIHR Life Sciences Industry Engagement is responsible for delivering a unified strategic and outcomes-driven industry engagement model across the National Institute for Health and Care Research (NIHR). The aim of this role is to maximise the impact of NIHRs Key..., Role: Head of Data and Analytics As GEDU continues to evolve its digital and data capabilities, we are seeking a Head of Data and Analytics to lead the design, implementation, and governance of a Group-wide data warehouse and analytics ecosystem. This role is pivotal in...
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Head of Data & Analytics (Holborn), Role: Head of Data and Analytics As GEDU continues to evolve its digital and data capabilities, we are seeking a Head of Data and Analytics to lead the design, implementation, and governance of a Group-wide data warehouse and analytics ecosystem. This role is pivotal in...
Requirements
ØSenior marketing leadership experience in B2B Life Sciences events media or adjacent healthcare/biotech ecosystems.
ØProven track record of delivering revenue growth through multi-channel marketing.
ØStrong CRM lead generation and retention expertise in complex B2B buying environments.
ØCommercially sharp and highly analytical; confident owning ROI forecasts and performance reporting.
ØExperienced people leader; coaching high performers.
ØExcellent stakeholder management across cross-functional teams.
ØClear confident communicator who can position events credibly with scientific and commercial audiences.
Behaviours We Value
ØStrategic but hands on; comfortable leading direction and diving into execution when needed.
ØDeeply customer and market curious; always seeking deeper insight.
ØCalm under pressure resilient through change and able to bring others along with you.
ØOutcomes driven high-standards leader.
ØCollaborative direct and clear; builds trust and creates momentum across teams. Key Skills Digital Marketing,Performance Marketing,B2B Sales,Marketing,SAAS,Growing Experience,Customer Acquisition,Multichannel Marketing,Affiliate Marketing,Team Management,Public Speaking,Lead Generation Employment Type : Full Time Experience: years
Benefits & conditions
ØBuild full transparency over portfolio KPIs and lead continuous performance improvement.
ØRecruit develop and retain a high performing Life Sciences marketing team.
ØPlan resourcing 6-12 months ahead ensuring roles are filled in time to support campaign cycles.
ØEquip the team with the tools and inputs needed to win (CRM lead gen tools audience briefs data insights).
ØRun PDPs coaching and training including managing performance and difficult conversations effectively.
ØLead cross-functional alignment with Sales Production Ops and other functional heads.
Strategy & Performance
ØCreate a client and science centric marketing culture grounded in deep audience and market insight.
ØBuild Life Sciences personas and customer journeys spanning industry segments.
ØDevelop audience mapping funnel strategy and website journeys tailored to Life Sciences buying behaviours.
ØGrow portfolio communities and year round industry dialogue with credible thought leadership.
ØOwn and evolve the Life Sciences portfolio brand architecture and messaging.
ØTrack KPIs diagnose performance shifts communicate clearly and correct course rapidly.
ØMaintain visibility of marketing spend ROI and forecasting accuracy.
ØPartner with Delegate Sales to develop an embedded retention strategy.
ØCo-create a tailored Marketing Solutions plan with commercial and portfolio leads.
Strategic Growth
ØShape the portfolios short medium and long term strategy across Life Sciences themes.
ØTranslate market trends into actionable growth strategies with Portfolio Directors.
ØTake an active role in validating new Life Sciences events and adjacent topic expansions.
ØIdentify whitespace opportunities and emerging communities across global healthcare ecosystems.
ØHelp create new revenue streams including Marketing Solutions for Life Sciences partners.
ØAnticipate risks to targets and build contingency plans.
ØUse audience/data insight to create scalable growth plans for events and series.