Digital Change and Implementation Manager

Account & Campaign Management

• Onboarding clients into PR, making budget and KPI recommendations and roadmap creation
• Manage the client accounts plan for our campaigns and reactive PR service
• Drive and own the performance of your accounts. You are responsible for hitting KPIs and retaining clients
• Created detailed reports on PR performance and work externally, proving ROI to clients
• Communicate directly on calls and via other comms with our clients keeping them informed, educated and excited
• Ask killer questions to know the brief inside out and set KPIs for the PR team
• Report on PR performance internally to the Head of Digital PR
• Work to improve client performance and deliver regular high-quality results for brand, SEO, PR (whatever the KPI)
• Manage the workload of execs who are working on your accounts making sure they are completing tasks/outreach
• Train, supervise, direct and sign off PR execution angles, and releases for your accounts, providing feedback to help execs perform better each time
• Pulling your account team together to dream up, design, develop and deliver campaigns
• Own campaign ideation and brainstorming, working closely with the creative team to deliver top-tier campaign ideas to clients
• Own reactive PR ideation and strategy, providing creative PR ideas to land our clients into current news moments
• Understand how we can deliver bigger than just links

PR Skills

• Act as media relations expert. You will have great media contacts, be ready and willing to sell in stories, and mentor teams to help them develop media relations skills
• Understand industry analysis and know trends in PR - creating thought leadership to market the agency
• Be able to develop and run data first (search first) ideas using audience, data and topics that are relevant as well as creative cross-channel campaigns
• Writing press releases
• Leading strategy on media lists, creating a detailed approach to outreach for execs to follow that will lead to successful campaigns
• Ensure our PR sell-in tactics are successful
• Understand what stories and content the press like to cover
• Be aware of what competitors are doing to land links and media placements
• Spot opportunities to deliver above and beyond the link target or spot new hooks
• Make it your mission to help support the execs to turn around struggling campaigns

Internal Responsibilities

• Working on new business for the agency and running pitches to drive revenue
• Drive agency culture through your everyday work and engagement with others in the team
• Support the PR Lead in training junior team members
• Contribute to creating and improving operational processes within the PR team
• Contribute to agency and campaigns marketing

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As a Digital PR Strategist, you are the command centre of your accounts. You're adept at developing, selling in, managing, and evaluating PR campaigns and ongoing reactive PR activity for a number of clients, with whom you will build strong relationships and trust. You have a good commercial IQ and you understand how to manage agency profitability and client budgets. You will most likely have a minimum of three years' experience in PR agency side, with some experience in digital and traditional PR as well as a good understanding of SEO and social media platform operations.

• A salary of £30-35K depending on experience
• Generous holiday scheme
• Your Birthday off
• Rapid development if you're up for the challenge
• Regular socials
• Access to a private medical scheme
• Company pension scheme
• Enhanced maternity and paternity leave schemes
• Flexible and hybrid working
• Bucket list scheme - an opportunity to experience a life dream
• Free inhouse mortgage advice

Equal Opportunities, £45,000

Digital Change and Implementation Manager Pay up to £46,547, plus 28.97% employer pension contributions, hybrid working, flexible hours, and great work life balance. We're looking for a Digital Change and Implementation Manager to make sure new digital services land...

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