Senior Content Designer - Public Sector

Lead the planning, creation and iteration of user-centred content across IBM public sector and healthcare projects

• Work closely with user researchers to interpret findings, translate insights into content solutions and inform wider strategy and delivery

• Develop content journeys, information structures and task-focused content that help users complete actions efficiently

• Use prototyping techniques to show content in context and demonstrate how content supports the overall user experience

• Collaborate with designers, developers, architects and consultants to ensure content aligns with GDS standards, accessibility requirements and IBM delivery goals

• Communicate content decisions clearly to stakeholders across IBM and client organisations, using evidence and user insights to explain recommendations

• Support and mentor junior content designers, helping build capability and promote a culture of quality, collaboration and continuous improvement

• Contribute to IBM's growing content design community through knowledge sharing, coaching and best practice development

To stand out, experience with GDS content and accessibility standards, user research methods, prototyping tools and UX writing principles will be advantageous. Above all, a passion for creating clear, purposeful content and a commitment to continuous improvement are essential.

Required technical and professional expertise

• Strong experience in content design for complex services, with excellent writing, structuring and editing skills

• Solid knowledge of GDS content standards, accessibility requirements and principles

• Ability to analyse user research and data to make evidence-based content decisions

• Clear and confident communicator, able to influence stakeholders at all levels

• Strong strategic thinking and problem-solving skills, with experience leading content work across projects

• Ability to work effectively in Agile environments, delivering iteratively and adapting quickly

• Comfortable learning through experimentation and using feedback to improve content

• Skilled in content prototyping using a variety of techniques to show content in context

• Ability to select the right content formats for different audiences and demonstrate improvements

• Confident explaining the value of prototyping and iterative content design to teams and stakeholders

• Familiarity with tools such as Jira, Confluence, Miro or Figma to plan and manage content work

As an equal opportunities' employer, we welcome applications from individuals of all backgrounds. However, for you to be eligible for this role, you must have the valid right to work in the UK. Unfortunately, we do not offer visa sponsorship and have no future plans to do so. You must be a resident in the UK and have been living continuously in the UK for the last 5 years.

Preferred technical and professional experience

Desirable

• A portfolio of work that clearly demonstrates content design skills, approach, reasoning and impact

• Certifications in content design, UX writing, UX design, accessibility, or Agile delivery

• Experience using tools such as Figma, Sketch, Adobe XD or similar for content prototyping

• Training or certification in accessibility (for example, WCAG, CPACC, WAS)

• Knowledge of DDaT frameworks and GDS Service Standard

• Familiarity with usability testing tools such as UserTesting, Lookback or Optimal Workshop

• Many training opportunities from classroom to e-learning, mentoring and coaching programs and the chance to gain industry recognized certifications

• Regular and frequent promotion opportunities to ensure you can drive and develop your career with us

• Feedback and checkpoints throughout the year

• Diversity & Inclusion as an essential and authentic component of our culture through our policies and process as well as our Employee Champion teams and support networks

• A culture where your ideas for growth and innovation are always welcome

• Internal recognition programs for peer-to-peer appreciation as well as from manager to employees

• Tools and policies to support your work-life balance from flexible working approaches, sabbatical programs, paid paternity leave, maternity leave and an innovative maternity returners scheme

• More traditional benefits, such as 25 days holiday (in addition to public holidays), private medical, dental & optical cover, online shopping discounts, an Employee Assistance Program, life assurance and a group personal pension plan of an additional 5% of your base salary paid by us monthly to save for your future.

Your role and responsibilities

At IBM CIC, we provide technical and industry expertise to a wide range of public and private sector clients in the UK. A career in IBM CIC means you'll have the opportunity to work with leading professionals across multiple industries to improve the hybrid cloud and AI journey for the most innovative and valuable companies in the world. You will get the chance to deliver effective solutions, driving meaningful business change for our clients, using some of the latest technology platforms. Curiosity and a constant quest for knowledge serve as the foundation to success here. You'll be encouraged and supported to constantly reinvent yourself, focusing on skills in demand in an ever changing market. You'll be working with diverse teams, coming up with creative solutions which impact a wide network of clients, who may be at their site or one of our CIC or IBM locations. Our culture of evolution centres on long-term career growth and development opportunities in an environment that embraces your unique skills and experience., We're looking for Senior Content Designers to join IBM and help us deliver clear, accessible and effective content for our public sector clients, including those in healthcare. We're seeking people who are passionate about understanding users and placing their needs at the centre of every content decision. You will help shape and deliver content that enables people to navigate complex services with confidence, accuracy and ease.