Senior Software Engineer - Digital Analytics
Role details
Job location
Tech stack
Job description
We are purpose-driven. We enable healthcare organizations to be future ready and our customer obsession is our driving force. We ensure that our customers achieve what they truly want. We are bold in our actions, nimble in our decision-making, and industrious in the way we work., The Software Engineer - Digital Analytics will be responsible for implementing, maintaining, and optimizing digital analytics solutions across web and digital platforms. The role focuses on GTM-based tagging, GA4 implementation, data quality, and analytics use cases, working closely with product, marketing, and analytics teams to ensure accurate and scalable measurement., Tag Management & Implementation
Implement and manage Google Tag Manager (GTM) containers Configure tags, triggers, variables, and custom JavaScript Implement GA4 event tracking, parameters, user properties, and key events Support advanced tracking use cases (forms, videos, scroll depth, downloads, cross-domain) Follow defined data layer standards and measurement frameworks
GA4 Configuration & Reporting Support
Configure GA4 properties, events, conversions, and audiences Validate data using GA4 DebugView, GTM Preview, and browser debugging tools Support standard and custom reports in GA4 and Looker Studio Assist in analyzing traffic, engagement, and conversion trends
Data Quality, QA & Governance
Perform tagging QA and post-release validation Monitor data discrepancies and troubleshoot tracking issues Maintain documentation such as tracking plans, event lists, and QA checklists Ensure compliance with privacy, consent, and governance guidelines
Collaboration & Delivery
Work closely with developers, analysts, and stakeholders to gather requirements Translate business requirements into technical tracking solutions Support releases, UAT, and production deployments Participate in sprint planning and delivery ceremonies
Requirements
Strong hands-on experience with Google Tag Manager (GTM) Solid knowledge of Google Analytics 4 (GA4) implementation Good understanding of JavaScript, HTML, and DOM concepts Experience with event-based tracking and data layers Hands-on experience with debugging tools (GA4 DebugView, browser dev tools)
Good to Have
Experience with Tealium iQ or other tag managers Exposure to server-side GTM or cookieless tracking Experience with Looker Studio or other BI tools Basic knowledge of consent management platforms (OneTrust, Cookiebot, etc.) Familiarity with BigQuery or SQL Soft Skills Strong attention to detail and data accuracy Ability to work independently and manage tasks effectively Clear communication with technical and non-technical stakeholders Problem-solving mindset