Associate Manager - Digital Analytics

We are purpose-driven. We enable healthcare organizations to be future ready and our customer obsession is our driving force. We ensure that our customers achieve what they truly want. We are bold in our actions, nimble in our decision-making, and industrious in the way we work., Decription: You will be responsible for: The Associate Manager - Digital Analytics will lead GA4 tagging and reporting programs, drive advanced analytics and audience use cases, and manage a team of analysts/engineers. This role requires a strong balance of technical depth, people leadership, and business acumen, enabling the individual to translate business goals into measurable outcomes while ensuring high-quality delivery and team growt, GA4 Tagging & Measurement Strategy

Own measurement strategy and GA4 framework, aligning tracking design with business KPIs Lead GA4 implementations and enhancements, including event taxonomy, key events, parameters, and user properties Govern tag management using GTM / Tealium (client-side and server-side) Ensure data accuracy through audits, QA, monitoring, and documentation Drive privacy-first and consent-aware tracking practices

Reporting, Insights & Decision Support

Oversee development of GA4, Looker Studio, and BI dashboards for leadership and business teams Interpret data to generate business-relevant insights, not just metrics Support funnel, journey, cohort, and performance analysis to inform optimization Enable executive-ready storytelling using analytics outputs

People Management & Team Development

Manage and mentor a team of analysts and engineers (goal setting, reviews, feedback, career development) Drive capability building through training, documentation, and knowledge-sharing sessions Ensure effective workload planning, delivery quality, and utilization Foster a culture of accountability, ownership, and continuous improvement

Business Acumen & Stakeholder Management

Act as a trusted advisor to business and client stakeholders Understand business objectives, revenue models, and customer journeys to shape analytics solutions Translate ambiguous business problems into structured analytics and CDP use cases Support scoping, estimation, prioritization, and roadmap planning Identify opportunities for analytics-led optimization, automation, and value creation

Governance, Delivery & Quality

Own solution documentation (tracking plans, SDRs, solution designs) Ensure high First-Time-Right (FTR) delivery and minimal rework Manage risks, dependencies, and escalations proactively Align analytics practices with organizational standards and best practices

8+ years of experience in Digital Analytics, Tag Management, and Data Platforms Strong hands-on expertise in GA4 tagging, configuration, and reporting Experience with GTM or Tealium (client-side and server-side) Working knowledge of Salesforce CDP / Data Cloud Proven experience in audience segmentation and activation streams Demonstrated people management experience Strong understanding of consent, privacy, and governance

Good to have

Experience with Looker Studio, Power BI, BigQuery, or SQL Experience in regulated industries (pharma, BFS, healthcare) Exposure to revenue attribution, lifecycle marketing, and personalization strategies

Core Competencies

Technical leadership in analytics and CDP People leadership and mentoring Strong business acumen and problem-solving mindset Stakeholder communication and influence Attention to detail with a strategic outlook

We are a technology-led healthcare solutions provider. We are driven by our purpose to enable healthcare organizations to be future-ready. We offer accelerated, global growth opportunities for talent that's bold, industrious, and nimble. With Indegene, you gain a unique career experience that celebrates entrepreneurship and is guided by passion, innovation, collaboration, and empathy. To explore exciting opportunities at the convergence of healthcare and technology, check out www.careers.indegene.com Looking to jump-start your career? We understand how important the first few years of your career are, which create the foundation of your entire professional journey. At Indegene, we promise you a differentiated career experience. You will not only work at the exciting intersection of healthcare and technology but also will be mentored by some of the most brilliant minds in the industry. We are offering a global fast-track career where you can grow along with Indegene's high-speed growth.