CRM Specialist

RBI is committed to growing the TIM HORTONS®, BURGER KING®, POPEYES® and FIREHOUSE SUBS® brands by leveraging their respective core values, employee and franchisee relationships, and long track records of community support. Each brand benefits from the global scale and shared best practices that come from ownership by Restaurant Brands International Inc. Our opportunity:

As a CRM Specialist, International within the Engagement Value Stream, you will play a critical role in the execution, optimization, and scaling of CRM programs across multiple international markets.

You will work closely with the Manager of CRM Services, regional marketing teams, and our agency partner to deliver high-quality CRM activations that result in a positive sales impact.

This role requires a strong profile who can effectively coordinate different stakeholders within our RBI CRM services agency, define and deploy impactful initiatives, and measure their success.

The ideal candidate has hands-on experience with Braze, Amplitude, and CRM execution in QSR or other high-frequency retail categories.

RBI follows a 5 day, in-office work schedule to support collaboration. Candidates should be comfortable working onsite 5 days per week.

The role is based in Lucerne, Switzerland and relocation is required, but RBI supports the relocation process.

• Lead the ongoing optimization of annual and quarterly CRM calendars in partnership with markets, ensuring alignment with business priorities, marketing campaigns, and product roadmaps.
• Partner with internal stakeholders, regional teams, and the CRM agency to translate high-level objectives into a cohesive CRM strategy, defining target audiences, channel mix, and measurement frameworks.

CRM Execution & Operations

• QA and deploy multi-channel CRM campaigns (email, push, IAM) within Braze, ensuring flawless execution.
• Translate marketing campaigns and business objectives into technically feasible CRM strategies.
• Support the configuration of lifecycle programs, automated journeys, and experiments.
• Maintain and improve workflows with agency partners to ensure execution consistency and efficiency.

Analytics & Performance Measurement

• Run weekly and monthly performance analysis, providing actionable insights to the Manager of CRM Services and clients.
• Measure incrementality, retention, engagement, and revenue impact of CRM initiatives.
• Analyze database health, contactability funnels, and opt-in trends; recommend action plans to grow the contactable base.
• Support testing strategies (A/B tests, holdouts, multivariate tests) across markets.

Cross-Functional Collaboration

• Collaborate daily with the CRM Services agency to ensure high-quality production of assets, templates, and data requirements per launch dates and business objectives.
• Work closely with clients and regional marketing teams to localize CRM calendars.

• At least Bachelor's degree in Marketing, Digital, Business, Data Science.
• 3-5 years of experience in CRM, loyalty, or digital marketing, preferably in Quick Service Restaurants, retail, or consumer-facing industries.
• Familiarity with CRM platforms and data analytics tools (Braze, Amplitude - Snowflake is a plus).
• Familiarity with project management tools (Monday.com, Airtable)
• Advanced knowledge of Microsoft Office tools (PowerPoint, Excel, PowerBI)
• Demonstrated ability to work with multiple internal and external stakeholders or decentralized business models.
• Process-oriented with experience working in a fast-paced, multi-stakeholder environment; agency experience is a plus.
• Fluency in English is a must; additional fluency in Spanish is a plus.

Ready to make your next big professional move? Join us on our journey to achieve our big dream of building the most loved restaurant brands in the world. Restaurant Brands International Inc. is one of the world's largest quick service restaurant companies with nearly $45 billion in annual system-wide sales and over 32,000 restaurants in more than 120 countries and territories. RBI owns four of the world's most prominent and iconic quick service restaurant brands - TIM HORTONS®, BURGER KING®, POPEYES®, and FIREHOUSE SUBS®. These independently operated brands have been serving their respective guests, franchisees and communities for decades. Through its Restaurant Brands for Good framework, RBI is improving sustainable outcomes related to its food, the planet, and people and communities.